Facebook Attribution Reporting Explained

Measure the customer journey from first click to sale and see what’s driving conversions.

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Facebook Attribution

How does Facebook Attribution work?

Facebook records who has clicked or viewed an ad so that Facebook Attribution can match a conversion with the date of an ad impression.

Impression click tags allow you to see performance outcomes from Instagram, Google, Organic or Direct traffic activity.

Our team will set up the attribution system to help you consider the full conversion path and make smarter business decisions.

Facebook records who has clicked or viewed an ad so that Facebook Attribution can match a conversion with the date of an ad impression.

Impression click tags allow you to see performance outcomes from Instagram, Google, Organic or Direct traffic activity.

Our team will set up the attribution system to help you consider the full conversion path and make smarter business decisions.

Attribution models

What is the even credit model?

The even credit attribution model is used to consider the full conversion path. It gives each touchpoint an equal percentage of the credit for a conversion. This means you understand how to value the first touchpoint that introduced your product, the middle touchpoints in the consideration stage and the last touchpoint that actually gets a prospect to convert.

Which attribution model should I use?

Compared to last touch or last-click attribution, even credit better reflects how all touchpoints lead to a conversion.

Even credit attribution

How it’s calculated

For example, “if there was one impression, three clicks and one visit (5 touchpoints) on the conversion path, each one would share 0.20 (20%) of the credit for the sale.”

Sales in CRM

Email & Phone match against FB pixels

FB divides the sale by the total number of touch points recorded during the attribution window

Reporting for the Property Industry

Our point of difference

The deep expertise our team has in multi-touch attribution modelling and the real estate industry ensures our clients get the full benefits of Facebook attribution.

Facebook’s attribution reporting provide new level of depth to the latest reporting model. The technology is so new that less than 0.2% of Facebook partner agencies report at this level.

We deliver detailed attribution reporting across multiple channels and platforms to understand the purchase path.

Our team of consultants will integrate your CRM and digital channels to automatically push the sales data back into Facebook.