Trusted by these big names
One account, every layer working.
Google advertising is more than search, so we run a multi-layered, full-funnel account: Responsive Search Ads to capture high-intent queries, Performance Max for AI-driven coverage across Google’s whole network, and Display to build awareness and feed the funnel. Each layer has its own job and its own measure of success, and budget moves between them based on what the data says. It starts with the keywords your buyers actually use, not the ones that merely look busy.
Search, PMax and Display in concert- High-intent keywords first
Budget follows the data
Capture high-intent customers
Google ads connect you with customers who are actively searching for your product or service. Our strategic approach ensures your ads appear to them at the right time to maximise conversions and ROI.
AI-driven ads for increased coverage
Performance Max campaigns use Google’s AI to optimise across Search, YouTube, Display, and more. It’s cost effective, and ensures your ads reach the right audience at the right time, with minimal manual effort.
Expand reach and build awareness
The Google Display Network acts as digital billboards that keep your brand visible across millions of websites and apps. With smart targeting, we can turn brand awareness into measurable results.
Targeted where it counts.
Reaching the right audience at the right moment is the whole game. We build campaigns around buying intent: the searches people run when they are ready to act, the audiences most likely to convert, and the times and placements where your ads earn their spot. Then we optimise relentlessly for return, trimming what underperforms and scaling what works, so the account gets more efficient every month it runs.
Intent-led audience building
Optimised for peak ROI
Reach the Right Audience, Right Now
Google allows us to reach potential customers exactly when they’re searching for solutions like yours. We refine your campaigns with laser-focused keywords to make sure you show up at the perfect moment in the decision-making process. That means quality leads, not just traffic.
Optimise for peak ROI
We make the most of every click. With a rigorous optimisation schedule, we update our Google Ads campaigns with data-driven insights and continuous testing. This ensures that your budget is spent efficiently to drive conversions that matter.
What you get
Everything a Google Ads engagement covers.
Here’s everything we do across Google advertising:
- Google Ads
Discovery Ads
Youtube Ads- Split Testing Creative
- 1st Party Audience Building
- Audience Segmentation
- Campaign Optimisation
- Shopping Campaigns
- Creative Optimisation
- Performance Max Campaigns
Live Reporting- Keyword Tracking
- Keyword Strategy
CRM Integration- 3rd Party Audience Building
- Custom Reporting
Performance Pricing
Lead Capture Pages
Conversion Rate Optimisation
Featured case studies
Success stories from the frontline
Custom landing pages and rebuilt campaign structures tripled Serenitas' Google conversion rates and cut CPL 55%, with half of all leads profiled.
Performance Max cut JG King Homes' CPL 25% in two weeks and became the channel delivering their highest share of financially qualified leads.
Frequently asked questions
How do Google Ads work?
Google Ads is a way of advertising your brand or product online where you pay for each visit to your website. You bid for your ad to show up in search results when people search for specific terms related to your brand or product. The more competition there is for those terms, the higher the cost per click you will pay. It’s important to create a good Google Ads strategy to improve your online presence and get a good return on your marketing budget.
What makes us experts at Google Ads?
The Garden have been managing Google Ad campaigns for over 9 years. We’ve helped companies generate hundreds of millions of dollars in revenue off the back of our Google Ad campaigns. The secret to success is having a good targeting strategy, clear and effective ad copy, and a great conversion point. The Garden is skilled at conversion rate optimisation, meaning we’re better at turning your website visitors into paying customers. We also offer live reporting so you can track how well your ads are performing, and whether you’re meeting your goals.
What is your fee structure - is it based on media spend?
We use a few different pricing models to make sure you’re getting the most out of our services. Media spend is a pretty big factor in terms of the amount of work required to be successful on Google. We definitely provide economies of scale as your budget increases.
How do I know if my Google campaigns are working?
As part of our engagement we always setup live reporting. So at any time you can jump into your dashboards to assess how your Google Ads are performing relative to your budget. Google has a great native integration into Google Analytics so we also use this as a reporting tool.
How do I choose the right Google agency?
When searching for a Google Ads agency you should focus on understanding the track record of the agency you are evaluating. Have they got case studies that are relevant to your industry? Take advantage of the Google partner network to find experts who have been vetted by Google.
What does a Google agency do?
A good Google Agency does everything from targeting, copywriting, landing page design and development, conversion rate optimisation and reporting and analysis.
How much does it cost to run Google campaigns?
Our customers typically spend between $10,000 and $1 million per month on Google media, and our management fee is scoped to the work rather than a percentage of spend. We will recommend a starting budget based on your keywords, market and targets.
What is a Google Responsive Search Ad?
Google Responsive Ads are a powerful tool for businesses who want to reach their target audience through advertising. These ads can adapt to fit any device, whether it’s a computer, tablet, or phone. Google uses machine learning to analyse how well the ads are doing, and can automatically change things like the headlines, descriptions, and images to make the ads more effective for the audience.
What our clients say
Our reviews
Our clients love our Google Ads. Here's what working with The Garden feels like.
The Garden were able to provide valuable insights that helped to continually refine our advertising campaigns and support improved lead conversion. Their client support team delivered added value every step of the way…we were delighted with their performance..
Based on 47 reviews
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