TV Commercial Production

Everything from the idea to the file the network airs: concept and script, storyboards, casting, the shoot, post-production (edit, colour, sound, motion graphics), CAD clearance and broadcast delivery. Script to screen means one team accountable for the whole chain.

Production scales to the concept, so the honest answer is a range rather than a rate card. A strong idea can be shot simply and still look premium; what we won’t do is let production costs swallow the media budget that gives the ad its audience. We scope both together.

CAD (ClearAds) is the Australian system that approves commercials for broadcast, checking claims and classification before networks will air them. We manage the process, including the substantiation paperwork, so clearance never threatens your air date.

It depends on the concept’s complexity, but the sequence is predictable: pre-production takes the planning weeks, the shoot itself is usually days, and post-production plus clearance fills the run-in to your air date. We build the timeline backwards from the media schedule.

It should, and we plan for it from the storyboard stage: alternative framings, vertical-safe compositions and extra coverage so the same production day yields the TVC, the six-second bumpers, the social verticals and the stills. That is how television production earns its budget.