Above the line, without the waste.
Big-brand media buying is a discipline of sequence: strategy decides who you need to reach and how often, planning turns that into a channel mix and a schedule, and buying secures the inventory at rates an individual advertiser rarely sees. We run all three as one process across television and BVOD, radio and audio, out-of-home, print, cinema and digital, so the schedule reads as a single campaign rather than a set of channel plans. Then post-campaign analysis closes the loop: what delivered, at what cost, against which audience.
TV, BVOD, radio, OOH, print and digital
Rates negotiated on your behalf
One schedule, one report
What we plan and buy.
Broadcast & BVOD
Television and streaming bought together, so reach builds across linear and on-demand audiences instead of double-paying for the same eyeballs.
Out-of-home, print & cinema
The channels that make a brand feel big: sites, formats and titles selected for your audience and negotiated hard.
Digital & programmatic
Display, audio and video inventory bought programmatically, on the same plan and the same measurement as the traditional buy.
Bought media, backed by the system.
Most media agencies deliver a schedule and a post-campaign report, and stop. Ours plugs into the Marketing Operating System we run for clients: one measurement spine connects the awareness you buy to the enquiries and revenue it produces, retargeting is ready to catch the demand a burst creates, and the creative team cutting your ads sits next to the people planning where they will run. Media, creative and marketing technology working as one system is what turns reach into a result.
- One measurement spine to revenue
Retargeting catches the lift
Creative and media, one team
What you get
Everything a media engagement covers.
Our clients love our Media Buying. Here's what working with The Garden feels like.
Media strategy
Channel planning
TV & BVOD buying
Radio & audio- Out-of-home
- Print & press
- Cinema
- Programmatic display
- Rate negotiation
- Campaign scheduling
- Reach & frequency modelling
- Post-campaign analysis
Featured case studies
Success stories from the frontline
A Meta-first funnel and HubSpot nurture grew World Vision Australia's child sponsorships 267% year on year. Here's how The Garden built it.
Coordinated international recruitment took Griffith University onto Snapchat and Instagram Stories, setting its digital direction.
Frequently asked questions
What does a media buying agency do?
Three things: strategy (who to reach, how often, with what weight), planning (which channels and placements, on what schedule) and buying (negotiating and securing the inventory). A good agency also closes the loop with post-campaign analysis, so every buy makes the next one smarter.
Is above-the-line media still worth it?
For brands that need reach and mental availability, yes. TV, out-of-home and radio still build broad awareness faster than any digital channel, and they make your performance marketing work harder: search volume, direct traffic and conversion rates all lift when a brand is being seen.
What budget do we need for TV?
Less than most brands assume, especially with BVOD in the mix, but the honest answer depends on your market and your goals. We model reach and frequency against your budget before recommending a buy, so you see what a schedule can actually deliver before committing.
How do you measure ATL campaigns?
On the same measurement spine as everything else we run. Beyond the media metrics (reach, frequency, TARPs), we track the movements that matter commercially: branded search, direct traffic, enquiry volume and revenue against the flight dates, so the buy is judged on what it caused.
Do you also make the ads?
Yes. Creative and content is one of our four capability pillars, including TV commercial production, and the work is better when the people making the ad and the people buying the airtime are one team.
What our clients say
Our reviews
Our clients love our Media Buying. Here's what working with The Garden feels like.
The Garden helped us to develop the digital marketing strategy for Miles Residences. Their team managed lead generation, CRM and lead nurture. The CRM made it easy for us to manage our sales pipeline effectively. The marketing analytics, and specifically the cost-per-sale reporting they implemented, was critical in driving our advertising investment strategy. The Garden’s digital advertising and lead generation played a key role in the success of the project. I’m looking forward to working with George and the team on future projects.
Based on 47 reviews
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