Trusted by these big names
Built for how Chinese audiences discover brands.
China’s social platforms are a closed ecosystem with their own search, their own influencers, their own formats and their own etiquette. A campaign that performs on Meta doesn’t survive the trip: content needs to be rebuilt for the platform, not re-posted onto it. That’s the work we do. We set up and manage your official WeChat and Rednote presence, plan the content calendar, adapt every message for culture as well as language, and stay in the comments, where trust is actually won. The services below are where most engagements start.
Native content, not translations
Official account setup and verification
Always-on community management
Platform Management
We help you build a strong presence on WeChat and Rednote with strategies designed to match your brand goals. From account setup to content planning, we make sure you’re reaching the right audience and making an impact.
Content Creation
Our team crafts high-quality content that connects with Chinese audiences while staying true to your brand’s voice. With expert translation and cultural adaptation, we make sure your message feels natural, relevant, and impossible to ignore.
Community Engagement
Building a loyal community takes more than just great content. It’s about real, meaningful interactions. We will engage with your audience, moderate discussions, and create genuine connections that build trust and keep people coming back.
Where high-consideration buyers make up their minds.
For Chinese-speaking audiences, the research behind a big decision happens on WeChat and Rednote long before anyone fills in an enquiry form. Property, travel, healthcare, study: if the choice is significant, the platforms are where options get compared, recommendations get weighed and shortlists get made. Brands that only publish on Western channels are invisible for most of that journey. We build a presence that earns trust where the deliberation actually happens. Education is where we have done the deepest work, helping universities, TAFEs and language programs reach students and parents with content that is compliant as well as culturally fluent.
High-consideration campaign experience- Compliant, culturally fluent content
Deep education sector expertise
Local Platforms, Global Impact
Chinese social platforms are essential tools for student recruitment. We help education providers craft compliant, high-performing content strategies that resonate with students and parents in China.
Student Decision Journey Aligned
Whether you’re promoting a university, TAFE, or language program, our Chinese social media campaigns are tailored to guide prospective students with trust, relevance, and emotional impact at every stage of the journey.
What you get
Everything a Chinese social program covers.
So, what goes into it?
- Content Strategy
- WeChat Management
- Rednote Management
Audience Engagement- Brand Localisation
- Community Building
- Influencer Partnerships
KOL Collaboration- Targeted Advertising
- Campaign Planning
Performance Analytics- Trend Monitoring
- Visual Storytelling
Reputation Management- Interactive Content
- Visual Production
Hashtag Strategy
Featured case studies
Success stories from the frontline
The Avotar campaign took TAFE Queensland to school leavers on Snapchat and Instagram: 4.5 million impressions and a 10.37% Stories conversion rate.
Video profiles and blogs built from real student stories revitalised Monash Online's digital presence, every asset approved without changes.
Frequently asked questions
Which Chinese social media platforms matter for Australian brands?
For most brands it comes down to two: WeChat and Rednote (Xiaohongshu). WeChat is the ecosystem, covering messaging, official brand accounts and payments. Rednote is where discovery happens, especially for younger audiences researching lifestyle, travel and study decisions.
Do we need Mandarin speakers in-house to run these channels?
No. Account setup, content planning, translation, cultural adaptation and community management are all covered in the engagement, so your team works in English and your audience never notices.
How is marketing on WeChat different from Meta or Google?
It’s a closed ecosystem. Search, discovery and sharing all happen inside the platform, official accounts need verification, and content formats don’t carry over. Campaigns are built natively rather than adapted from Western creative.
Can Chinese social media help with student recruitment?
Yes, and it’s where the channel earns its keep. Prospective students and their parents research Australian study options on Chinese platforms first, so a compliant, well-run presence reaches them mid-decision.
What is KOL marketing?
KOLs are key opinion leaders, China’s equivalent of influencer tiers. We identify partners whose audience matches yours and manage the collaboration, from briefing through to compliance and performance review.
What our clients say
Our reviews
Our clients love our Chinese Social Media. Here's what working with The Garden feels like.
Based on 47 reviews
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