Lead generation, by the numbers
Leads for Lifestyle Communities, cost per sale down 44.6%
5,891
Lower CPL in two weeks for JG King Homes
25%
Leads converted to appointments for Beachwood Homes
47.95%
Annual leads engineered for Kangan Institute
10,000+
Made in Melbourne
Built here, not billed from here.
Plenty of agencies sell Melbourne lead generation from a Sydney office or an offshore pod. The Garden is headquartered at 4/651 Victoria Street, Abbotsford: the strategists, media buyers, creatives and analysts on your account work here, and so does the call centre that qualifies your leads.
That matters because lead generation is a local craft. Knowing which growth corridors are moving, which suburbs a land estate actually draws from, and how a Victorian buyer researches is the difference between volume and value. We have spent 15 years learning it.
Abbotsford HQ, full local team
In-house Melbourne call centre
15 years in high-consideration categories
What's included
Everything a lead has to travel through.
Lead generation fails in the gaps between suppliers, so we run every step as one system.
Media strategy & planning
Google Ads & Performance Max
Meta & paid social
Programmatic & display
Landing page design
Conversion rate optimisation
Lead profiling & scoring
Marketing automation & nurture
CRM integration
Phone qualification
Appointment setting
Attribution & reporting
Industries
Lead generation for the decisions people take slowly.
We specialise in high-consideration categories, where a lead is the start of a months-long journey rather than an impulse.
Property
Land estates, volume builders, apartments and commercial. JG King Homes cut CPL 25% in a fortnight; Frasers Property returned 8,283% ROAS.
Aged Care
Home care, residential and retirement living. Lifestyle Communities took 5,891 leads to 100+ sales at a 44.6% lower cost per sale.
Education
Universities, RTOs and TAFEs. A 12-year partnership engineers 10,000+ annual leads for Kangan Institute.
Not for Profit
Regular giving, appeals and events. World Vision grew child sponsorships 267% year on year.
Victorian proof
Melbourne results we can put a number on.
Performance Max cut JG King Homes' CPL 25% in two weeks and became the channel delivering their highest share of financially qualified leads.
Real-time appointment setting converted 47.95% of Beachwood Homes' connected leads into sales appointments, booked live on the first call.
A 12-year partnership engineered Kangan Institute's acquisition engine: 10,000+ FY25 leads under $45 CPA, and the first TAFE to advertise on Meta.
Launching a premium over-55s village from a standing start: 29.24% Google Search conversion and 175k+ first-month brand impressions.
Our solutions
One accountable partner. Every capability you need.
Lead generation performs best when the whole system behind it belongs to one partner. These are the four pillars doing the work.
Media & Performance
Reaching the right people, in the right place, with measurable return, planned, bought and optimised as one connected system.
Creative & Content
Ideas and assets that cut through, produced at the speed of the feed and engineered to convert.
Marketing Technology
The connected backbone of lifecycle, automation and CRM that turns activity into compounding growth.
AI & Agentic Solutions
AI and agentic systems engineered to close the gap between insight, execution and optimisation.
Melbourne lead generation questions, answered.
What does lead generation cost in Melbourne?
It depends on your category and how contested your corridors are, which is why we quote against your numbers rather than a rate card. What we hold ourselves to is the trend: JG King Homes’ cost per lead fell 25% within two weeks of our Performance Max launch, and Lifestyle Communities’ cost per sale fell 44.6% across a seven-month campaign.
What makes a lead "qualified"?
A qualified lead has answered the questions your sales team would otherwise burn a call on: timeframe, budget, finance position, location intent. Our campaigns profile 64% to 80% of leads before handover, and our in-house call centre can qualify by phone and book appointments directly into your CRM.
Do you run the whole funnel or just the ads?
The whole funnel. Media, creative, landing pages, profiling, nurture, CRM and phone follow-up run as one system, because leads are usually lost between suppliers rather than inside one channel. One accountable partner owns the number end to end.
How fast can a Melbourne campaign launch?
Discovery can start within days, and a focused campaign is typically live inside a few weeks depending on landing page and CRM requirements. Speed after launch matters more: our weekly loop ships improvements continuously instead of waiting for a monthly report.
Do you work outside Melbourne?
Yes. The Garden has teams in Melbourne, Sydney and Auckland, and runs campaigns across Australia and New Zealand. Wherever the campaign runs, one accountable Client Partner owns the outcome.
What our clients say
Our reviews
Our clients love our Melbourne lead generation. Here's what working with The Garden feels like.
My definition of a partnership is any partner who makes your business better and without them your business would be worse. And The Garden would definitely be in that category.
Based on 47 reviewsTalk to us
Tell us the number you need to move.
Leads, appointments or sales: tell us the target and the timeframe, and we'll show you what we'd build from Abbotsford.
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