Lead generation, by the numbers
Profiling rate for Safari Group's Queenstown apartments
62.35%
Conversion rate on that luxury NZ campaign
3.06%
Lower CPL in two weeks for JG King Homes
25%
In high-consideration marketing across AU and NZ
15 yrs
Made in Auckland
On K Road, with a trans-Tasman engine.
Our Auckland team works from 268 Karangahape Road in the CBD, and carries the full weight of The Garden behind it: the media, creative, technology and phone-qualification systems proven across 15 years of Australian high-consideration campaigns, applied to New Zealand audiences by people who live here.
NZ lead generation is not Australian lead generation with a different currency. Smaller audiences punish waste faster, which is why our campaigns lead with qualification: Safari Group’s luxury Queenstown apartments profiled 62.35% of leads in one of the narrowest buyer pools we have ever worked.
Karangahape Road, Auckland CBD
NZ audiences, trans-Tasman systems
Qualification-first campaign design
What's included
Everything a lead has to travel through.
Lead generation fails in the gaps between suppliers, so we run every step as one system.
Media strategy & planning
Google Ads & Performance Max
Meta & paid social
Programmatic & display
Landing page design
Conversion rate optimisation
Lead profiling & scoring
Marketing automation & nurture
CRM integration
Phone qualification
Appointment setting
Attribution & reporting
Industries
Lead generation for the decisions people take slowly.
We specialise in high-consideration categories, where a lead is the start of a months-long journey rather than an impulse.
Property
Land estates, volume builders, apartments and commercial. JG King Homes cut CPL 25% in a fortnight; Frasers Property returned 8,283% ROAS.
Aged Care
Home care, residential and retirement living. Lifestyle Communities took 5,891 leads to 100+ sales at a 44.6% lower cost per sale.
Education
Universities, RTOs and TAFEs. A 12-year partnership engineers 10,000+ annual leads for Kangan Institute.
Not for Profit
Regular giving, appeals and events. World Vision grew child sponsorships 267% year on year.
Proof across AU & NZ
Results we can put a number on.
Safari Group
Lead generation for Safari Group's luxury Queenstown development: 62.35% profiling, 2-hour lead response, and a sale in a niche market.
Safari Group
Automated Propertybase nurtures re-engaged 1,400+ dormant Mountain Oak leads and influenced an $899K NZD pipeline for Safari Group.
Performance Max cut JG King Homes' CPL 25% in two weeks and became the channel delivering their highest share of financially qualified leads.
Real-time appointment setting converted 47.95% of Beachwood Homes' connected leads into sales appointments, booked live on the first call.
Our solutions
One accountable partner. Every capability you need.
Lead generation performs best when the whole system behind it belongs to one partner. These are the four pillars doing the work.
Media & Performance
Reaching the right people, in the right place, with measurable return, planned, bought and optimised as one connected system.
Creative & Content
Ideas and assets that cut through, produced at the speed of the feed and engineered to convert.
Marketing Technology
The connected backbone of lifecycle, automation and CRM that turns activity into compounding growth.
AI & Agentic Solutions
AI and agentic systems engineered to close the gap between insight, execution and optimisation.
Auckland lead generation questions, answered.
What does lead generation cost in Auckland?
We quote against your category and audience rather than a rate card, and NZ economics get particular respect: smaller audiences mean waste shows up fast. Qualification-first design is how Safari Group’s Queenstown campaign held a 62.35% profiling rate and 3.06% conversion in a narrow luxury pool.
What makes a lead "qualified"?
A qualified lead has answered the questions your sales team would otherwise burn a call on: timeframe, budget, finance position, location intent. Our campaigns profile 64% to 80% of leads before handover, and our in-house call centre can qualify by phone and book appointments directly into your CRM.
Do you run the whole funnel or just the ads?
The whole funnel. Media, creative, landing pages, profiling, nurture, CRM and phone follow-up run as one system, because leads are usually lost between suppliers rather than inside one channel. One accountable partner owns the number end to end.
How fast can a Auckland campaign launch?
Discovery can start within days, and a focused campaign is typically live inside a few weeks depending on landing page and CRM requirements. Speed after launch matters more: our weekly loop ships improvements continuously instead of waiting for a monthly report.
Do you work outside Auckland?
Yes. The Garden has teams in Melbourne, Sydney and Auckland, and runs campaigns across Australia and New Zealand. Wherever the campaign runs, one accountable Client Partner owns the outcome.
What our clients say
Our reviews
Our clients love our Auckland lead generation. Here's what working with The Garden feels like.
My definition of a partnership is any partner who makes your business better and without them your business would be worse. And The Garden would definitely be in that category.
Based on 47 reviews
Talk to us
Tell us the number you need to move.
Leads, appointments or sales: tell us the target and the timeframe, and we'll show you what we'd build.