An automated nurture engine for a long, high-consideration buying cycle

Mountain Oak buyers need to build confidence in the Queenstown market, understand off-the-plan purchasing and get comfortable with a dual-key investment structure. Manual follow-ups could not carry that education, and Propertybase’s native email tooling sits closer to transactional CRM messaging than a marketing automation suite, so a premium, on-brand nurture experience required a considered approach to design, build and configuration.

Discovery sessions with Safari Group mapped the buying cycle into a content hierarchy built to establish location confidence, demystify the dual-key structure, reduce financial friction and leverage construction momentum. A custom premium email template, covering layout, typography, imagery, CTA styling and mobile responsiveness, gave every touchpoint the Mountain Oak look.

Inside Propertybase we built two parallel journeys: a Welcome nurture greeting new enquiries instantly via autoresponder, and a Re-engagement journey batch-processing the dormant pool on its own cadence. Entry and exit logic excluded leads already talking to sales, and rigorous cross-device QA preceded activation after client UAT.

More than 1,400 dormant leads came back into an active communication sequence, and the nurture engine influenced an $899K NZD opportunity pipeline, leading to a contracted offer. The sales team now has an automated layer doing the heavy lifting between enquiry and appointment, freeing them for prospects ready to talk.