An automated nurture engine for a long, high-consideration buying cycle

Safari Group's Mountain Oak is a premium apartment and dual-key development in Queenstown, with a buying cycle that runs weeks or months. Follow-up lived with the sales team, leads went quiet after enquiring, and a large pool of historic enquiries had gone cold. The ask: automated, on-brand communication that keeps momentum without manual chasing.

Client: Safari Group
Industry: Property
Solutions: Marketing Technology
Services: Marketing Automation, CRM, Integrations
Customer type: B2C
Region: New Zealand

Dormant leads re-engaged

1,400+

Opportunity pipeline influenced, leading to a contracted offer

$899K NZD

The challenge

Mountain Oak buyers need to build confidence in the Queenstown market, understand off-the-plan purchasing and get comfortable with a dual-key investment structure. Manual follow-ups could not carry that education, and Propertybase’s native email tooling sits closer to transactional CRM messaging than a marketing automation suite, so a premium, on-brand nurture experience required a considered approach to design, build and configuration.

Our solution

Discovery sessions with Safari Group mapped the buying cycle into a content hierarchy built to establish location confidence, demystify the dual-key structure, reduce financial friction and leverage construction momentum. A custom premium email template, covering layout, typography, imagery, CTA styling and mobile responsiveness, gave every touchpoint the Mountain Oak look.

Inside Propertybase we built two parallel journeys: a Welcome nurture greeting new enquiries instantly via autoresponder, and a Re-engagement journey batch-processing the dormant pool on its own cadence. Entry and exit logic excluded leads already talking to sales, and rigorous cross-device QA preceded activation after client UAT.

The results

More than 1,400 dormant leads came back into an active communication sequence, and the nurture engine influenced an $899K NZD opportunity pipeline, leading to a contracted offer. The sales team now has an automated layer doing the heavy lifting between enquiry and appointment, freeing them for prospects ready to talk.

From the team

This project let us pair a beautifully designed, fully branded Mountain Oak email template with a smart nurture strategy inside Propertybase. We transformed Safari Group's ad-hoc follow-ups into an automated engine that actively supports a long, high-consideration property buying cycle and drives tangible sales appointments — across both new enquiries and the dormant lead pool.