Everything you might ask, answered straight.

A marketing automation and CRM agency sets up, runs and optimises the platforms and journeys that turn your leads into customers, strategy, build, content and reporting. The Garden does exactly that, end to end.

For us that spans platform implementation and migration, CRM architecture, lead scoring and nurture design, email and SMS, integrations, deliverability and the dashboards that prove it’s working. We’ve delivered more than $3 billion in attributed sales across 15 years, so the focus is always the bottom line.

No. We’re platform-agnostic, and the fastest win is often getting far more out of the platform you already pay for.

Plenty of engagements start with an audit of an underused system, then a rebuild of the automation, data and reporting inside it. If a migration genuinely is the better call, we’ll show you the business case first, we won’t move you for the sake of it.

Three common shapes, often blended: Advisory & Consultation (strategy, audits, direction), Implementation & Migration (a defined project), and Managed Services (we run the build, content and optimisation on a retainer).

Everything is bespoke, built around the platform subscription and the services you need. The fastest way to a tailored recommendation is a short scoping conversation, book a consultation and we’ll scope it with you.

An agency brings cross-platform experience, faster setup, and specialist skills that are slow and resource-intensive to build internally, while your team focuses on strategy.

In-house ownership is great once a system runs well, but standing it up, migrating data, integrating tools and designing scoring and journeys is where experience pays off. Many clients use us to build and optimise, then run day-to-day themselves with us on call.

We have teams in Melbourne, Sydney and Auckland, working with clients across Australia and New Zealand.

Our automation and CRM work supports operations spanning multiple regions and brands, so multi-location and multi-brand structures are familiar territory.

Discovery can usually happen within days, a focused audit runs over two to four weeks, and implementation timelines depend on platform, data complexity and integrations.

We give you a realistic schedule up front rather than an optimistic one, and phase rollouts so you see value early.

We build a connected Marketing Operating System, not a pile of disconnected tools, the infrastructure that links every decision to an outcome, so your system compounds instead of decays.

Most growth stalls for the same reasons: tech stacks that don’t talk to each other, agencies pulling in different directions, and internal teams that aren’t aligned. We fix the connective tissue, with a single accountable owner connecting strategy to execution.

A traditional agency sells deliverables; we build a system that gets faster over time. In the AI era, speed of system beats size of budget.

After 15 years mastering performance marketing, and $3 billion in attributed sales, we connect strategy, data, creative, media and technology into one accountable loop rather than a stack of separate projects.

The Loop is our single learning cycle that ships improvements weekly, with every choice made on measured customer truth rather than opinion.

Inside automation and CRM, that means every interaction is measured, fed back, and used to ship a better version next week, supported by Hybrid Intelligence, where AI agents and human specialists work as one to shorten the time from decision to execution.

The Greenhouse is our proprietary platform for running your entire Marketing Operating System in one place.

It lets us and your team move at the pace the AI era demands, keeping strategy, intelligence and execution connected rather than scattered across spreadsheets and disconnected dashboards.

AI isn’t a side project, it’s built into how the system runs, as a multiplier on what your team already does well.

Inside automation and CRM that means agentic workflows that shorten the time from decision to execution, smarter segmentation and content, and a learning loop that improves faster. Not a gimmick bolted on top.

Being AI-ready is less about switching on AI features and more about operational readiness: clean, governed data, connected systems, and clearly defined processes an agent can act on safely.

We get the foundations right first, because AI applied to a messy stack just produces faster mistakes.

Yes, alongside consulting and development, we build agentic solutions and AI calling that plug into your lifecycle.

They qualify, follow up and route at a speed and consistency manual processes can’t match, while keeping a human in the loop where it matters.

Marketing automation is software that triggers personalised messages, emails, SMS, ads, web content, automatically, based on who someone is and what they do.

Instead of one email to everyone, it nurtures each prospect with the right message at the right time, scores their interest, and alerts sales when they’re ready to buy. HubSpot, Adobe Marketo, Account Engagement (Pardot) and Salesforce Marketing Cloud are the most widely used platforms.

A CRM stores and manages your customer and sales data; marketing automation acts on that data to run campaigns. They’re complementary, not competing.

The CRM is the source of truth your sales team works from. Marketing automation reads from and writes back to it, nurturing, scoring and handing hot leads to sales. The best results come when the two are tightly integrated, which is a large part of what we set up.

Yes, if they’re not connected, you get duplicated data, leads that fall through the cracks, and reporting nobody trusts.

A connected stack means every interaction is visible in one place, sales and marketing see each other’s activity, and you can measure marketing through to revenue. Some tools combine both natively (HubSpot); others pair a dedicated automation platform with a separate CRM (Marketo or Pardot with Salesforce), which makes integration setup even more important.

Lead nurturing is the process of staying in touch with prospects who aren’t ready to buy yet, with relevant content, until they are.

Most leads don’t convert on first contact, especially for considered, high-value purchases. Automated nurture journeys keep your brand front of mind and move people toward a decision without your team chasing each one by hand.

Lead scoring assigns points to a prospect based on who they are and how they behave, so your team focuses on the people most likely to buy.

Profile fit (job title, company size) and engagement (opens, page views, form fills) add points; inactivity can subtract them through decay scoring. When a score crosses a threshold, the lead is flagged sales-ready. HubSpot, Marketo and Pardot each have their own scoring and grading models.

We map your customer journey, then build automated journeys that move a prospect from first enquiry to sales-ready.

That usually includes:

• Segmentation based on real profile and behavioural data
• Personalised email and SMS content for each stage and audience
• Lead scoring, and decay scoring, that flags genuine intent
• Real-time sales alerts so your team strikes while it’s hot
• Re-engagement tracks for leads who go quiet

The aim is simple: no lead left behind, and a steady pipeline of warm, high-intent prospects.

Yes, it’s one of the most effective things we do.

Most businesses chase new leads while overlooking the ones they already have. We build re-engagement and win-back journeys that bring lapsed contacts back into the funnel with relevant, well-timed content, often surfacing pipeline you’d written off.

Absolutely, a brilliant journey is worthless in the spam folder.

We manage email deliverability, domain and IP server warming, authentication and list hygiene so your sends reach the inbox and your sender reputation stays strong.

We report on the metrics that map to revenue, engagement, conversion, pipeline contribution and, wherever the data allows, cost-per-sale.

Dashboards are built inside your platform so the numbers are live, not a monthly slide deck, and every dollar is held accountable to a result.

Yes, if you have more leads than you can follow up by hand, but the right tool and scope matter so you only invest in the features you’ll actually use.

Smaller businesses often start with a lighter-weight platform like HubSpot, Mailchimp or ActiveCampaign, then scale up. Enterprise platforms like Marketo or Pardot are usually more than you need until you have a larger database and a dedicated team. We right-size the recommendation to where you are now.

B2B automation nurtures a smaller number of high-value leads through long, multi-person decisions; B2C focuses on high-volume, fast-moving customer journeys.

That shapes platform choice: Marketo and Account Engagement (Pardot) are built for B2B lead management and sales alignment, while Salesforce Marketing Cloud is built for high-volume B2C messaging. HubSpot serves both well, particularly mid-market.

Yes, when it’s built on clean data and a clear strategy. It fails when it’s treated as ‘set and forget’ or bolted onto messy data.

Automation amplifies whatever process you point it at, so the foundations, data quality, sensible scoring, relevant content and tight sales alignment, determine the result. Get those right and it reliably lifts conversion; skip them and you just send mistakes faster.

Marketing automation typically improves ROI by converting more of the leads you already have, but the actual return depends on your data, offer and execution.

The biggest gains usually come from re-engaging a neglected database, faster sales follow-up via alerts, and focusing effort on high-scoring leads. We set up reporting that ties activity to pipeline and, where data allows, cost-per-sale, so the return is measured rather than assumed.

We turn customer data into personalised experiences and a sales process your team can actually run.

That includes CRM architecture and pipeline design, data migration and clean-up, automation and workflows, lead routing, reporting, and integration with the rest of your stack, so the system reflects how you really sell.

Yes, clean data is the foundation everything else depends on.

We de-duplicate, standardise and structure your records, repair fields and properties that have drifted over the years, and put governance in place so it stays clean. Accurate data is what makes scoring, routing and reporting trustworthy.

That’s often the whole point, we design clean handoffs so leads don’t fall through the cracks.

Routing logic, lead allocation and shared definitions of ‘qualified’ mean both teams work from one source of truth. Internal alignment is one of the things that quietly decides whether a system compounds or decays.

Yes, integrations are a core part of what we do.

We connect your CRM with marketing automation, advertising platforms, your website, call tracking, finance and operational systems using native connectors, APIs, webhooks and custom code, so data flows cleanly instead of living in silos.

Yes, we’re a HubSpot Diamond Solutions Partner, voted HubSpot Rookie of the Year for 2024 and ranked Top 2 for Partner of the Year in APAC.

We’re also winners of the 2024 Platform Migration Excellence Award and hold HubSpot’s Real Estate / Construction Industry accreditation. Every consultant on the team has delivered numerous HubSpot projects.

A HubSpot Diamond partner is an agency in the upper tiers of HubSpot’s Solutions Partner Program, recognised for proven expertise and results.

HubSpot’s tiers rise from Gold to Platinum, Diamond and Elite, based on the value delivered and clients supported. Our Diamond status sits alongside Rookie of the Year 2024, a top-two APAC ranking and a Platform Migration Excellence Award.

HubSpot’s Solutions Partner tiers, Gold, Platinum, Diamond and Elite, reflect the value a partner has delivered through HubSpot, with Elite the highest.

Higher tiers generally indicate more experience, larger and more complex projects, and a stronger track record. Tier is a useful signal, but pair it with industry fit and references when you choose.

Look for the right partner tier, genuine experience in your industry, proven migration and integration skills, and a platform-agnostic, results-focused approach.

Tier (Diamond or Elite) signals track record, but industry fit matters just as much, a partner who knows property, education or your sector moves faster. Ask for relevant case studies and how they measure success.

The full stack, Marketing Hub, Sales Hub, Service Hub, Content Hub and Data Hub.

We’ve implemented large-scale solutions that combine several at once: segmentation, scoring and journey orchestration in Marketing; pipeline management and routing in Sales; API management and data governance in Operations.

Yes, end to end.

Platform setup, custom configuration, data migration, lead scoring, optimised sales pipelines, domain validation, system integration and a supported launch, all built around how your business actually operates rather than a generic template.

Very common, and very fixable.

We audit your portal, find the gaps and underused features, then re-architect your automation, data and reporting so the licence you’re already paying for starts pulling its weight. It’s often the quickest path to a real lift, with no platform change at all.

Yes, you can hand over the technical heavy lifting while your team stays focused on strategy.

Our managed services include setup and optimisation, content, workflow automation and integrations, an extension of your team rather than a one-off project vendor.

You can, HubSpot is designed to be user-friendly, but a certified partner gets you to value faster and avoids common setup mistakes, especially for migrations and integrations.

Simple setups are very doable in-house. The case for a partner grows with complexity: data migration, Salesforce or other integrations, lead scoring, multi-Hub builds and reporting.

HubSpot and Salesforce connect through HubSpot’s native integration, which syncs contacts, companies, deals and activity between the two.

The work is in deciding what syncs in which direction, mapping fields, and avoiding duplicate or conflicting data, so marketing (HubSpot) and sales (Salesforce) share one clean view. We configure this so the platforms reinforce each other rather than fight.

Deep experience, we hold HubSpot’s Real Estate Industry accreditation.

We’ve built bespoke CRM architectures for property developers, builders and agencies, turning complex sales processes into streamlined engines for growth. Property is in our DNA.

HubSpot is generally faster to adopt and better for small-to-mid-market teams wanting marketing, sales and CRM in one place; Salesforce suits larger, complex organisations already invested in its ecosystem.

HubSpot wins on ease of use and time-to-value. The Salesforce stack (Pardot for B2B, Marketing Cloud for B2C) wins on depth, customisation and scale, but needs more setup and specialist support. The honest answer depends on your size, team and existing tools.

Choose HubSpot for ease of use and all-in-one simplicity; choose Adobe Marketo for enterprise B2B with complex programs and sophisticated account-based marketing.

Marketo offers deeper, more configurable automation and strong ABM, but has a steeper learning curve. HubSpot is quicker to launch and easier for lean teams to run. We implement and migrate both, so our recommendation is based on fit.

Account Engagement (formerly Pardot) is Salesforce’s B2B marketing automation tool; Marketing Cloud is its B2C platform for high-volume, cross-channel messaging.

Pardot is built around lead generation, scoring and sales alignment for considered B2B sales. Marketing Cloud handles large-scale email, SMS, WhatsApp and journeys for consumer brands. They share the Salesforce name but solve different problems, picking the wrong one is a common and avoidable mistake.

No. Pardot, now called Marketing Cloud Account Engagement, is a B2B product, while Salesforce Marketing Cloud Engagement is a separate B2C product.

If your sales cycle involves nurturing leads toward a sales team, you almost certainly mean Account Engagement (Pardot). If you’re sending high volumes of consumer messaging, you mean Marketing Cloud Engagement.

Both are strong enterprise B2B platforms; Marketo offers more flexible, powerful automation and ABM, while Pardot is the simpler choice if you’re already on Salesforce CRM.

Pardot’s native Salesforce integration is its biggest advantage for Salesforce shops. Marketo is more platform-independent and favoured by teams that need granular control. Team skills, existing CRM and resources usually decide it.

For most small businesses, HubSpot, Mailchimp or ActiveCampaign offer the best balance of capability and simplicity.

They’re quick to set up and cover the essentials. Enterprise tools like Marketo, Pardot and Marketing Cloud are powerful but built for larger teams, so they’re rarely the right first move.

For large enterprises, Adobe Marketo, Account Engagement (Pardot) and Salesforce Marketing Cloud are the leading choices, with HubSpot Enterprise a strong mid-to-upper option.

Marketo and Marketing Cloud handle high volumes and complex logic; Pardot is ideal for Salesforce-based B2B. The right pick depends on whether you’re B2B or B2C, your existing CRM, and how much customisation you need.

For property and real estate, HubSpot and Propertybase are common strong fits, depending on your sales model and existing systems.

Property involves long consideration windows, high-value decisions and detailed enquiry tracking. We hold HubSpot’s Real Estate accreditation and match the platform to how property actually sells, through to cost-per-sale reporting tied to settlements.

For many small-to-mid-market businesses, yes, HubSpot can serve as the full CRM and marketing platform. For large, highly customised Salesforce deployments, it’s often better to integrate the two than replace one.

HubSpot has matured into a capable CRM, not just a marketing tool. Whether replacing Salesforce makes sense depends on how deeply it’s embedded in your sales, service and operations. We assess that honestly before recommending a move.

Use Mailchimp for straightforward email marketing; use HubSpot when you need a connected CRM, deeper automation, lead scoring and sales alignment.

Mailchimp is excellent for email. HubSpot becomes the better choice as needs grow beyond sending campaigns into managing the whole customer journey and pipeline. Many businesses start on Mailchimp and graduate to HubSpot.

It depends on your data, team, resources and goals, and because we’re platform-agnostic, our recommendation is based on fit, not commission.

A short discovery and audit is usually all it takes for us to point you to the right tool, and to tell you honestly when the one you already have is the answer.

We work hands-on across HubSpot, Adobe Marketo, Salesforce Marketing Cloud, Account Engagement (Pardot), Mailchimp, ActiveCampaign, Oracle Eloqua, Pipedrive, ClickDimensions and Propertybase, among others.

Because we’re not tied to a vendor, our advice on which platform suits you is genuinely unbiased.

Yes, we design and run enterprise-grade Marketo programs (lifecycle, scoring, nurture, reporting) and can implement, optimise or migrate to and from Marketo.

Yes, journeys, data extensions, email and cross-channel campaigns in Marketing Cloud, connected cleanly to your core CRM so audiences and reporting stay in sync.

Yes, Pardot is part of our regular toolkit. We handle scoring and grading, nurture programs, form and landing-page logic, and Salesforce sync so marketing and sales run from one connected pipeline.

Yes, audiences, automations, segmentation and reporting. Mailchimp suits many growing businesses, and if you outgrow it we’ll plan a clean step up when the time is right.

Yes, a go-to for automation-led businesses. We build the journeys, scoring, segmentation and CRM workflows that turn it into a genuine revenue engine.

Yes, for enterprises on Eloqua we support program design, lead management, segmentation and reporting, plus integration with the wider martech and CRM ecosystem.

Yes, we configure pipelines, automation and integrations so Pipedrive becomes a system that actively moves deals forward and feeds clean data back to marketing, not just a contact list.

Yes, for teams running ClickDimensions alongside Microsoft Dynamics, we build the email, automation and nurture programs and keep data flowing cleanly into Dynamics CRM.

Yes, a natural fit given our property depth. We help real-estate and development teams run Propertybase as a true CRM and marketing engine, with the lead capture, automation and reporting the sector needs.

Our pricing is bespoke, it’s built around the platform subscription and the specific services you need, so we scope it to your situation rather than quoting a standard rate.

Engagements take three common shapes, advisory and strategy, a defined implementation or migration, or ongoing managed services, and are often blended. The fastest way to a tailored figure is a short scoping conversation. Book a consultation and we’ll scope it with you.

Platform costs are bespoke too, they vary by the subscription tier, your contact or usage volume, and the edition or add-ons you choose, so there’s no single price.

We help you understand the full picture, right-size the subscription to what you actually need, and work through accurate, current quotes with the vendor, so you’re never paying for capacity or features you won’t use.

Because enterprise platforms are quoted individually, it depends on database size, edition and add-ons, so it’s inherently tailored to each organisation.

The practical effect is that you need a scoped quote rather than a list price. We give you an independent view of what you genuinely need first, so the quote you receive matches your requirements.

Implementation and migration are scoped bespoke, it depends on the platform, the complexity of your data and integrations, and how much automation, training and reporting you want.

We scope it precisely around the subscription and services required, and phase the work so the essentials go live first and the more advanced pieces follow.

Yes, we right-size the platform and the services to where you are now, then scale them as you grow.

There’s no need to over-invest up front. We start with what delivers value, prove it, and expand the tooling and automation as your needs and results build.

A straightforward HubSpot implementation typically takes a few weeks; a complex multi-Hub build with data migration and integrations can run a few months.

Timeline depends on how much data you’re migrating, how many systems need integrating, and how much automation and reporting you want at launch. We give you a realistic schedule up front and phase the rollout so you get value early.

Yes, migrating from Marketo to HubSpot is a well-trodden path, and your contacts, programs, assets and reporting can move across with careful planning.

The key is mapping your Marketo programs, scoring and data model to HubSpot’s equivalents, then validating before go-live. As a HubSpot Diamond partner and winner of the Platform Migration Excellence Award, we handle these with minimal disruption.

Yes, moving from Account Engagement (Pardot) to HubSpot is common, and prospects, lists, scoring, email assets and automation can be migrated or rebuilt in HubSpot.

Because Pardot is tied to Salesforce, the migration also involves deciding how your CRM and data flows are restructured. We plan that carefully so you keep your history and reporting intact and avoid downtime.

Migrating from Salesforce Marketing Cloud means exporting your audiences, journeys, content and data, then rebuilding them in the destination platform with integrations re-pointed.

Because Marketing Cloud handles high-volume, multi-channel messaging, the migration needs care around data extensions, send logic and deliverability so performance isn’t lost. We scope the move, preserve what matters, and validate before switching over.

Not if the migration is planned properly, a good migration preserves your contacts, history, automation logic and reporting.

Data loss happens when migrations are rushed or fields aren’t mapped correctly. The safeguards are careful data mapping, a staged migration, validation after the move, and minimal downtime, a discipline we’re specifically recognised for.

For most organisations, yes, Marketo is powerful but complex, and a certified partner usually delivers a faster, cleaner implementation than going it alone.

Marketo implementation is involved, and a partner brings the experience to avoid configuration mistakes that are difficult to unpick later.

A typical implementation covers platform setup and configuration, data migration and clean-up, integrations with your CRM and other tools, building scoring and nurture journeys, deliverability setup, and reporting, then a supported launch.

We scope it to your needs and phase it so the essentials go live first and the more advanced automation follows.

An audit is a structured review of your current setup, platform configuration, data quality, automation, lead flow and reporting, ending in a prioritised list of what to fix and in what order.

It’s the most common, lowest-risk way to start: you get a clear picture of what’s working, what’s leaking revenue, and where to focus.

A clear, prioritised picture: findings, opportunities ranked by impact, and a practical roadmap you can act on, with us or on your own.

No 80-page report nobody reads. Just the decisions you need to make and the order to make them in.

Yes, plenty of clients want direction rather than delivery.

Our Advisory & Consultation engagements give you a tailored strategy aligned to your goals, process optimisation, and actionable insight, from lead nurturing to campaign and pipeline design, that your own team can then execute.

Yes, alongside hands-on work, we run workshops to fill skills gaps across CRM, marketing automation, CRO, SEO and AI.

The goal is a more capable, self-sufficient team once we’ve handed things over.

The clearest signs of a healthy setup are clean, de-duplicated data, leads that route to sales automatically, working scoring, and reporting you actually trust.

Common red flags are emails landing in spam, leads going cold without follow-up, no clear view of pipeline contribution, and features you’re paying for but not using. An audit confirms it objectively and shows you exactly what to address.

Start with a conversation, no commitment required.

If automation isn’t the right move yet, we’ll tell you, and point you to the thing that is. Our job is to grow your revenue, not to sell you software you don’t need.

We’re experts in property, education and big-life purchases, the considered, high-value decisions that need real nurture.

From that core we work deeply across property and real estate, retirement living and aged care, NDIS providers, not-for-profits, education and RTOs, and the finance and legal services that sit alongside property.

It’s our heartland, we’ve driven billions in attributed property sales and hold HubSpot’s Real Estate Industry accreditation.

We understand off-the-plan timelines, long consideration windows, display-suite enquiry, and cost-per-sale reporting that ties advertising spend to settlements, across developments, builders and agencies.

Yes, these are long, emotionally significant decisions made by residents and families together, where considered nurture and a well-run CRM matter most.

We build respectful, clearly-consented journeys that support enquiries through a careful decision, while keeping reporting tight on enquiry-to-occupancy.

Yes, NDIS providers need to attract and support participants while handling sensitive information responsibly.

We help with compliant lead capture, intake automation, and CRM that manages the participant journey with care, balancing efficient growth with the privacy and consent obligations the sector demands.

Yes, we focus on getting more from limited resources.

That means supporter and donor journeys, retention and re-engagement, and CRM that gives a clear view of relationships across the organisation. The same automation that drives commercial pipelines works beautifully for stewardship and giving.

Yes, education is one of our three core specialisations, and we even run a dedicated education brand, The Garden.

We support universities, colleges and Registered Training Organisations with enquiry-to-enrolment automation, course nurture, and acquisition measured right through to the application or enrolment, not just the click.

Yes, mortgage brokers, conveyancers, property lawyers, buyer’s agents and rebuild insurers serve the same households as our property clients, just with a different stack and different pain points.

We bring our property network and sector knowledge to their lead nurture and CRM, helping them capture and convert demand at the exact moments a property transaction creates it.

Yes, especially relevant for aged care, NDIS, finance, legal and not-for-profit work.

We build consent capture, preference centres and data governance into every program from the start, so your automation respects privacy obligations and your communications are properly permissioned rather than retrofitted later.