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Where are the gaps in your team?
Every marketing team has strengths it leans on and gaps it works around. Our workshops target the gaps: hands-on sessions in conversion rate optimisation, leveraging AI and organic social media, built around your real campaigns rather than hypothetical case studies. Your team leaves with skills they can apply the same week, plus the frameworks to keep improving without us. And if the sessions below don’t fit, we can tailor a workshop to exactly what your team needs.
Built around your live campaigns
Hands-on, not lecture slides- Tailored to your team's gaps
Conversion Rate Optimisation
This workshop dives into the core principles of CRO, covering split testing, mobile-first strategies, and UX best practices. You’ll learn how to identify friction points, optimise for conversion, and make data-driven decisions that drive real results.
Leveraging AI
Want to learn how to scale your marketing and sales with generative AI? We cover everything from building custom GPTs to the tried-and-tested AI tools we use for image and video planning, editing and creation. There’s a lot out there and it’s changing fast, this is the workshop to help you start!
Organic Social Media
Stuck on content planning? Not sure which platforms suit your brand? Struggling to grow? This workshop has you covered. We’ll break down best practices and how to make content that actually grabs attention. Plus, learn how to optimise content for seamless multi-channel distribution.
What you get
Everything a workshop can cover.
Below is a sample of what you can expect from our content creation workshop.
Optimising Shoot Days
Bulk Content Creation
Choosing the Right Talent
Storyboarding- Scripting
- Location Scouting
- Filming on an iPhone
- Photography on an iPhone
- Lighting Basics
- Audio Tips
- Backdrops and Props
- Editing Videos Using CapCut
Using Canva for Templates- Editing Photos
- Platform Specific Content
- Repurposing Content
- Trending Music
In App Features- Building a Content Bank
- Testing and Iterating
Platforms we work with
Featured case studies
Success stories from the frontline
A Meta-first funnel and HubSpot nurture grew World Vision Australia's child sponsorships 267% year on year. Here's how The Garden built it.
Coordinated international recruitment took Griffith University onto Snapchat and Instagram Stories, setting its digital direction.
Frequently asked questions
Are your workshops online or in-person?
Both. We run workshops in person, at our Melbourne office or yours, and online for distributed teams. In-person sessions tend to get the most out of the hands-on exercises, but the content is built to work either way.
How many people do you recommend attend?
A small group works best: enough people to generate real discussion, few enough that everyone gets hands-on time. If you have a larger team, we can split the sessions or tailor the format.
How are your workshops different to online courses?
A course teaches a topic; our workshops work on your business. Sessions are built around your live campaigns, your accounts and your data, so your team applies each technique to real work as they learn it and leaves with improvements already shipped.
What do I need to bring with me?
A laptop and access to the accounts you want to work on: analytics, ad platforms and your CMS. We confirm the specifics before the session so the day is spent learning, not logging in.
Where are the workshops located?
In-person workshops run at our Melbourne office in Abbotsford, or at your office if that suits your team better. Online sessions are available wherever you are.
Will there be follow-up support after the workshop?
Yes. Your team keeps the frameworks and templates from the day, and we are available for questions afterwards. Many teams follow a workshop with a short support retainer while the new skills bed in.
Will refreshments be provided?
For workshops at our office, yes: tea, coffee and snacks are looked after, and full-day sessions include lunch.
What is the cancellation policy?
We would rather reschedule than cancel. If the date stops working, let us know as early as you can and we will find a new time with no drama.
What our clients say
Our reviews
Our clients love our Digital Marketing Workshops. Here's what working with The Garden feels like.
Based on 47 reviews
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