Industries - The Garden

Our focus

We don't spread ourselves thin.

Three core specialisms — plus everything in between. We've spent years mastering buyer psychology, performance frameworks and competitive dynamics in Property, Aged Care and Education. And when clients bring us something outside those three, our principles travel.

01 Industry

Property Marketing

Considered purchases deserve a considered performance system.

Property buyers don't convert on the first click. Whether it's a house-and-land package or an over-50s lifestyle community, the journey runs months — sometimes years. We've built full-funnel systems that capture early intent, nurture through the decision cycle, and close when the time is right. The result: lower cost per sale, better qualified pipeline, and predictable revenue for developers and community operators alike.

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Property clients we work with

Property case studies

Transforming Simonds Homes’ CRM for Sales Efficiency & Customer Engagement

Marketing Technology

The Garden migrated 140k+ Simonds Homes records to HubSpot across five Hubs, with BPAY, DocuSign and every lead source wired in.

140k+Records migrated with integrity intact

Media & Performance

Product-led floorplan creative delivers Golden Homes 35 sales-ready leads a month, with 60%+ converting and a shorter sales cycle.

35Sales-ready leads per month

02 Industry

Aged Care Marketing

Trust-led marketing for the most important decision families make.

Aged care and retirement living sit at the intersection of deep emotional complexity and long sales cycles. Families search for months, involve multiple decision-makers, and need reassurance at every step. We've built empathy-led performance systems that generate qualified enquiries without compromising the sensitivity of the category — and we measure success by leads that convert, not just volume.

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Aged care clients we work with

Aged care case studies

Media & Performance

How The Garden rebuilt Australian Unity Home Health's search program: branded search up 180%, calls up 60% and form leads up 160% year on year.

180%Growth in branded search volume

Media & Performance

Launching a premium over-55s village from a standing start: 29.24% Google Search conversion and 175k+ first-month brand impressions.

29.24%Conversion rate through Google Search

03 Industry

Education Marketing

Integrated acquisition engines for competitive enrolment markets.

The education sector has never been more competitive. Prospective students compare dozens of options, delay decisions, and respond to intent signals that generic brand campaigns miss entirely. We've built unified performance systems across search, social, CRM and content for leading universities and RTOs — consistently cutting cost per enrolment while growing qualified pipeline year on year.

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Education clients we work with

Education case studies

Media & Performance

A 12-year partnership engineered Kangan Institute's acquisition engine: 10,000+ FY25 leads under $45 CPA, and the first TAFE to advertise on Meta.

10,000+Leads generated in FY25

Case Study: TAFE Queensland ‘Avotar Campaign’

Creative & Content

The Avotar campaign took TAFE Queensland to school leavers on Snapchat and Instagram: 4.5 million impressions and a 10.37% Stories conversion rate.

10.37%Conversion rate on Instagram Stories

04 Industry

Not for Profit Marketing

The Garden's creative and content team at work

Marketing for missions, not margins

Regular giving, appeals and fundraising events for Australia's most trusted causes, run as one accountable system and measured to donated dollars.

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Media & Performance

A Meta-first funnel and HubSpot nurture grew World Vision Australia's child sponsorships 267% year on year. Here's how The Garden built it.

267%YoY increase in child sponsorships

Breaking WIRES Donation Records through UGC

Creative & Content

UGC and paid advertising broke WIRES' digital donation records: 10.87 ROAS against 1.8 the year before, with donation value up 227%.

10.87ROAS, against 1.8 the year before

05 Industry

Beyond

High-consideration principles don't stop at three industries.

The same performance systems we've built for property developers and universities work for financial services brands, NFPs driving donor acquisition, and B2B businesses with long sales cycles. Our approach to intent signals, funnel architecture and measurement travels — and we've proved it across some of Australia's most recognised brands outside our core three.

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Other brands we work with