Trusted by these big names
Better results, deeper insights.
CRO is the systematic, rigorous process of incrementally increasing conversion rates on your website or landing pages. The compounding is the point: a stream of small, verified wins stacks into a serious revenue difference over a year. We bring deep industry expertise to the research, run high-impact A/B tests rather than trivia, and treat every experiment as data-driven learning about your buyers that makes the next test smarter.
Research-led hypotheses
High-impact tests only
Wins that compound
Deep Industry Expertise
Any good conversion rate optimisation strategy starts with a solid understanding of the motivations and drivers of your audience. We’ve got a deep well of market-tested insights for every buyer persona, product, and market condition out there in our very own CRO vault.
High Impact A/B Testing
Once we understand the triggers of your buyer’s behaviour, we’ll establish our initial testing hypotheses. Depending on your audience, monthly spend, and project lifecycle, we’ll choose a testing approach that maximises initial conversion rates and key insights.
Data-Driven Experimentation
When your campaign is in-market, things shift into overdrive as we start to get data-driven insights on our initial tests. Using tools like heat mapping and GA4, we identify opportunities to improve conversion, which in turn delivers more opportunity to grow sales.
A head start on every test.
We don’t start your experimentation program from zero. Years of tests across industries have shown us which patterns tend to move conversion and which are folklore, so your early tests draw on smarter optimisation backed by data. That library of prior results means faster results with scalable insights: hypotheses arrive pre-ranked by likelihood, and learnings from every test feed back into the pool. You get the compounding benefit without paying for everyone else’s dead ends.
- Pre-ranked hypotheses
- Learnings that accumulate
Smarter Optimisation, Backed by Data
We don’t guess what works, we test it. Our CRO Vault tracks every experiment across our campaigns and landing pages, helping us identify what actually moves the needle so we can double down on proven strategies.
Faster Results with Scalable Insights
You benefit not just from your own tests, but from what’s worked across our entire client base. That means faster learnings, fewer wasted ad dollars, and smarter decision-making.
What you get
Everything a CRO engagement covers.
Here’s what goes into it:
Customer Experience Strategy- Lead Capture Page Optimisation
- Thank You Pages
Data Capture Strategy
User Experience Audit
Lead Profiling- Audience Segmentation
- Intent Data Capture
Menu Navigation Redesign- Lead Capture Page Design
Workshops
Mobile-First UX
And these are our best friends
Featured case studies
Success stories from the frontline
Custom landing pages and rebuilt campaign structures tripled Serenitas' Google conversion rates and cut CPL 55%, with half of all leads profiled.
The breadcrumb technique lifted Kangan Institute's lead capture conversion 29% and cut conversion costs 25%.
Frequently asked questions
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is the practice of increasing the number of users who convert on your website. CRO processes can also be applied to landing pages and advertising.
What are conversion rate optimisation best practices?
There isn’t one particular tool or A/B test that we define as best practice. We recommend following a data-driven, systematic approach that is focused on the user and their experience. It’s also not a set and forget process, so regular CRO audits and implementations are best.
Why work with a conversion rate optimisation agency?
At The Garden, we’ve been delivering conversion rate optimisation services for 9+ years, specialising in the real estate and education sectors which have complex, extended pathways to purchase. We understand that CRO drives more sales opportunities and can provide rich data and insights into your audience which you can use to inform other marketing activities.
Why is conversion rate optimisation important?
The benefits of CRO are important. Optimising your conversion rate lowers your cost per acquisition and gets you more value for your marketing spend. CRO principles can be applied at each stage of the customer journey to create the optimal sales experience.
Which CRO tools are the best?
We use a range of different tools for conversion tracking, user flow tracking and heat mapping to understand our client’s current state and where users are dropping off. Get in touch with our team to learn more about the CRO tools that would work for you.
What CRO analytics and insights do you use?
Our team uses a combination of reporting and performance tools to audit and implement CRO. We report on elements such as page load speed, device optimisation, messaging, UX/UI design, navigation and content structure, the current user journey and conversion points.
What our clients say
Our reviews
Our clients love our CRO. Here's what working with The Garden feels like.
The Garden have made easy work of addressing complex solutions. Their team combines specialised marketing automation experience in Salesforce and Pardot with a strong understanding of the requirements of the property industry to build on our customers’ experience.
Based on 47 reviews
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