Trusted by these big names
What great paid social actually looks like.
Great Meta advertising is a testing discipline. We bring a data-driven approach to Facebook and Instagram, rolling out ad variations continuously, reading the results and feeding what wins back into the next round of creative. Campaigns are structured full-funnel, from awareness through to lead generation and sales, so each audience sees the message that matches where they are. And the reporting is unbeatably transparent: you see what was spent, what it returned and what we’re changing next.
Continuous creative testing
Full-funnel campaign structure
Spend and results, fully visible
Content that converts
We take an experimental approach to creative, backed by data, in order to reduce your costs and boost performance.
Testing 1, 2, 3
We take a methodical and experimental approach to Meta advertising, with constant A/B testing on assets, audiences, and LCPs.
Unbeatably transparent reporting
Our reporting is unmatched. We give you visibility over the metrics that matter, with detailed insights that are easy to understand.
Precision beats spend.
Bigger budgets don’t fix badly aimed campaigns. We put precision first: audiences built from your data and refined by the platform’s, creative matched to each segment, and a hyperfocus on conversion once attention is won. The result is Meta advertising where growth comes from better targeting and better creative rather than simply more spend, and where every dollar can be traced to the result it bought. When a segment stops performing, the budget moves the same day.
Audiences built on real signals- Budget follows performance
Precision Targeting, Real Results
Meta advertising is all about targeting the right people at the right time. We use Meta’s powerful targeting features to ensure your ads reach those most likely to engage with your brand, so you’re getting quality interactions that lead to conversions (not just impressions).
Hyperfocus on conversion
Maximising your return on investment starts with focused strategy. We tailor campaigns to specific customer behaviours and interests to deliver ads that resonate and convert, which means your clicks turn into lasting customer relationships. Did someone say ‘ROAS’?
What you get
Everything a Meta engagement covers.
Here’s everything we do across Meta (Facebook and Instagram) advertising:
- Facebook Ads
- Instagram Ads
- 1st Party Audience Building
- 3rd Party Audience Building
Dynamic Creative- Split Testing Creative
Tracking Pixel Wizardry- Audience Segmentation
- Lookalike Audiences
- Dynamic Retargeting
- Campaign Optimisation
Video Creative- Custom Reporting
- Live Reporting
- Location Based Ads
- Constant Ad Optimisation
Shopping Campaigns- RSS Feed Campaigns
- Abandoned Cart Campaigns
- Performance Pricing
Platforms we work with
Featured case studies
Success stories from the frontline
Custom landing pages and rebuilt campaign structures tripled Serenitas' Google conversion rates and cut CPL 55%, with half of all leads profiled.
When Meta restricted third-party audiences, Salesforce-based lookalikes kept Mirvac's Everleigh converting at 8.98%, 124% above benchmark.
Frequently asked questions
How important is Facebook marketing for business?
Facebook is one of the most effective social media marketing platforms for businesses when done right. With over 2.7B monthly users, you can reach large audiences who are interested in your product or service.
Why is Facebook good for social media marketing?
Facebook is built to help businesses meet a range of goals, from brand awareness through to lead generation. Robust targeting capabilities and mobile-first ad formats make the platform a great tool for social media marketing.
What Facebook marketing strategies do you use?
We focus on two key Facebook marketing strategies: organic and paid. Organic Facebook campaigns will help you build up a community of engaged followers. This is great for improving brand awareness, website traffic, website conversion and ROAS. On the paid side of things, we reach your target audiences using advertising. The objectives will vary depending on your business, but usually it’s ROAS, sales, leads, traffic and brand awareness.
What KPIs do you use for Facebook marketing?
Conversion rate and click-through rate have the biggest impact on your cost per lead and cost per sale.
Do you do more than Facebook marketing?
Yes! We offer a wide range of digital marketing services including lead generation, social media marketing, Facebook advertising, SEO, call conversion, market research, email marketing, marketing automation, CRM and customer journey mapping.
How much do your Facebook marketing services cost?
Our Facebook marketing services start from $3,000 per month. The cost of our Facebook marketing services depends on your KPIs and the number of channels you want to be on. Our social media advertising campaigns start from a minimum of $8,000 per month.
How do you develop your creative?
The key to creating great Facebook ads is tailoring the assets for the specific channel and placement. We have a specialist creative team and a community of content creators who develop image and video content for Facebook and Instagram. Our years of in-platform experience enables us to produce creative that is mobile-first and optimised for conversion in a variety of placements.
How can I track the performance of my campaign?
Track your performance with real time reporting on key metrics, including our own live reporting analytics tool, LeadTech Insights. This is a great platform for property developers and agents who want easy access to real time data.
I'm running a Facebook campaign. How can I improve my ROI?
There are many ways to improve your Facebook marketing. Here at The Garden, our team will regularly optimise the content strategy, messaging, image and video assets and targeting of our ads to go one better: that includes optimising landing pages for campaigns too.
How much should I budget for social media marketing?
It depends on your goals, audience and sales cycle, so we set the number from your targets rather than a template. As a rule, budget enough to gather meaningful data quickly: an under-funded campaign learns slowly, which costs more in the long run than the media itself.
What our clients say
Our reviews
Our clients love our Facebook Ads. Here's what working with The Garden feels like.
It’s been awesome working with the Walker Corp team to see how we can combine The Garden’s MA expertise and CRO knowledge to execute a creative solution to the problems they were facing when looking to relaunch one of their flagship communities.
Based on 47 reviews
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