Trusted by these big names
Traffic into leads, leads into opportunities.
Most visitors leave without acting, and most of them were never going to act on the first visit anyway. Good retargeting treats that as the start of the journey rather than the end. We consider the full range of solutions, channels and audiences: segmenting by what people actually did, matching creative to where they sit in the decision, and sequencing messages so the follow-up feels helpful rather than haunting. That’s how traffic becomes leads, and leads become opportunities your sales team can work.
Audiences segmented by behaviour
Creative matched to the decision stage
Sequenced, not repeated
Multi-Layered Approach
We use paid media, email, SMS and phone re-engagement to get more value out of your website visitors and existing leads.
High Intent Audiences
Using pixel tracking, we create a range of retargeting audiences across your channel mix that aligns with intent.
Crafted Creative
Are you using the same creative for prospecting and retargeting audiences? Our creative is purpose-built for the user.
What you get
Everything a retargeting program covers.
Here’s what goes into it:
Meta (Facebook) Ads
Instagram Ads- Google Ads
- LinkedIn Ads
Youtube Ads- 1st Party Audience Building
- Customer Experience Strategy
- Lead Nurture Strategy
- 3rd Party Audience Building
Split Testing Creative- Dynamic Creative
- Audience Segmentation
- Dynamic Retargeting
Pixel Tracking
Marketing Automation
Email Template Development- Email Development
- Campaign Optimisation
- Creative Optimisation
- Video Creative
Lead Capture Pages
Conversion Rate Optimisation
SMS Verification- Copywriting
- Phone Reengagement
- Call Centre Training
Intent Data Capture- Thank You Pages
- Lead Profiling
CRM Integration- Custom Reporting
- Live Reporting
- Call Conversion
Appointment Setting- Progressive Profiling
Platforms we work with
Featured case studies
Success stories from the frontline
A 5-step re-engagement campaign woke Walker Corporation's 10-year-old Wallis Creek database, converting at 47% on the landing page.
HubSpot re-engagement nurtures for three retirement communities: 53% click rate, 50+ qualified leads influenced, three prospects now residents.
Frequently asked questions
How effective is retargeting?
Retargeting ads are one of the most effective lead generation strategies you can use. Re-engaging customers with a higher propensity to purchase will maximise lead volumes and reduce the white space for competitors so you stay front of mind.
What are the different types of retargeting?
We deliver retargeting and remarketing campaigns across Facebook, Google, YouTube, Instagram and LinkedIn, as well as email. Depending on your objective, retargeting can be used to re-engage prospects who interacted with your brand and convert them at a lower cost per lead or nurture known leads to avoid drop off throughout the sales process.
What platforms are good for retargeting?
The platforms you choose to use for retargeting will depend on your audience. Cross-channel retargeting is effective at creating multiple touchpoints for a prospect leading to conversion. Our clients often leverage Google remarketing and retargeting ads on Facebook, as the detailed targeting options and dynamic ad experience drive high ROI.
What is the difference between retargeting vs. remarketing?
Retargeting ads generally refer to paid advertising campaigns which re-engage prospects who have interacted with your brand online. Remarketing is mostly in reference to engaging with a past or current customer and often this is via email or a remarketing tool.
What are the benefits of remarketing?
When it takes 6-8 touchpoints to generate a viable sales lead, the value of remarketing cannot be understated. We use remarketing to decrease cancellations through your sales process and stay front of mind with active prospects, helping to improve your cost per lead and cost per sale.
How much does retargeting cost?
As part of our lead generation services, we offer a fixed cost per lead product for the property market. We usually stick to a transparent media model for other industries. If you’re interested in running a database re-engagement campaign with email remarketing and call centre services, get in touch with us to learn more about pricing.
What our clients say
Our reviews
Our clients love our Retargeting. Here's what working with The Garden feels like.
We are absolutely thrilled with the outstanding results delivered by The Garden. In just a month since the launch of our revamped campaign, we've witnessed a remarkable surge in both the quantity and frequency of high-quality leads. The campaigns executed by The Garden not only prove to be highly effective but also boast an impressive aesthetic appeal. With this success, we eagerly anticipate the start of our next campaign with them.
Based on 47 reviews
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