Beyond, by the numbers
Increase in test drive requests through social for Mercedes-Benz
200%
Increase in purchases for gummi
260%
Views on a single TikTok video for Modibodi
1.5M+
Website visits from the campaign alone for Cooly Rocks On
85,000
Why it travels
One system, any considered purchase.
The Garden is an integrated marketing agency with teams in Melbourne, Sydney and Auckland, built for decisions people make slowly and carefully. Property, education and aged care are where we spend most of our time, but the discipline is not industry-specific: find intent early, earn trust with creative that answers the real objections, and carry a lead through weeks or months of consideration without losing it between teams.
That is why the same operating system works for a car brand generating test drives, a pet-food retailer scaling purchases, a professional association recruiting members and an insurer working inside a regulated category. The signals differ; the loop does not.
Full-funnel campaign structure- Campaigns built back from revenue
Sales and marketing on one CRM
Brands we work with beyond property, education and aged care
Retail & e-commerce
Retail growth measured in purchases, not impressions.
Retail rewards the brands that test relentlessly and move budget to what works while the campaign is still live. For gummi, search and social planned as one program drove a 260% increase in purchases. Modibodi’s creative reached 1.5M+ views on a single TikTok video. Dulux saw a 77% increase in clicks for a 6% increase in spend by trialling bid strategies across the portfolio, and The Hidden Sea grew Meta reach by 171% with content built for the feed.
Continuous creative testing
Budget follows the data
Brand demand you can measure
B2B, membership & automotive
Long sales cycles need a system, not a campaign.
When a decision takes months and involves several people, the win is in what happens after the click. Mercedes-Benz saw a 200% increase in test drive requests through social. The Australian Computer Society generated 322 new members in the first 10 months. SuperPark’s HubSpot implementation closed $122,000+ in influenced deals, and AgriFutures grew its marketable database by 12.5% by getting more out of Marketo. Media, CRM and nurture built as one pipeline, so no lead waits for a follow-up.
- Sales and marketing on one CRM
Lead Nurture- Outcomes logged in your CRM
Financial services & insurance
Regulated categories, run with rigour.
Banking, insurance and comparison brands buy with the same considered, sceptical mindset as a property buyer, inside a compliance framework that shapes every claim. We work with brands including Heartland Bank, iSelect and Resilience Insurance on media, creative and journeys that stay inside the rules and still move the number: audiences built on real intent signals, creative reviewed for claims before it runs, and measurement that ties spend to applications and policies rather than clicks.
Compliance-aware creative and claims
Audiences built on real signals- Customer Journey Mapping
Tourism, events & entertainment
Crowds that show up.
Events sell on a deadline, which makes them the purest test of a full-funnel plan. Cooly Rocks On drew 85,000 website visits from the campaign alone. Blues on Broadbeach reached 2M+ impressions from the Meta campaign as part of an omni-channel plan for Major Events Gold Coast. Good To Play grew revenue 22% compared to 2020. Video creative, tight audience work and daily optimisation, run to the date on the poster.
Video Creative
Full-funnel, not single-channel
Measured on traffic and conversions
Key services
The system behind every category we take on.
Engagements outside our core three draw on the full Marketing Operating System. These carry the most weight.
Media Buying
Paid media planned full-funnel and measured to the outcome you sell.
Creative Strategy
Creative that gets tested, not guessed, from UGC to campaign platforms.
Social Media Marketing
Organic and paid social working as one funnel.
Marketing Automation
Journeys that carry a lead from interest to a signed customer.
CRM
Sales and marketing on one clean system, so nothing waits for a follow-up.
Google Ads
Search and Performance Max managed to cost per sale, not cost per click.
How we work
One loop, run to your buying cycle.
The Loop, The Garden's growth loop, runs weekly against whatever calendar your category actually lives on: launches, seasons, renewals and event dates.
Sense
Campaign, pipeline and sales signals in one view of what is working.
Decide
This week's highest-value fix: a lagging channel, a leaking journey, an audience fatiguing.
Create & activate
Creative, audiences and journeys shipped while the campaign is still live.
Learn & improve
Every cycle teaches the next one, so results compound rather than reset.
The proof
Results beyond our core three, with a number on them.
Device-first conversion optimisation lifted Mercedes-Benz test drive requests 200% from social and 20% on iOS mobile.
Personality-driven Performance Max lifted gummi's purchases 260% and top impression share 88%, capped by their biggest sales month ever.
Everyday creators beat influencers for Modibodi: 1.5M+ views on one TikTok, 2.5M+ across the channel, at about 30% lower cost.
A HubSpot implementation with behaviour-driven email automation closed $122,000+ in influenced deals for SuperPark at a 47.5% CTA conversion rate.
A full-funnel membership campaign delivered ACS 322 new members in 10 months, 68 signed up directly on the phone with The Garden's call centre.
Search-only lead generation for Dulux's Do-It-For-Me service: clicks up 77% for 6% more spend, CTR up 50% and four straight months of CPL decline.
Answers to the questions we hear most.
Do you only work in property, education and aged care?
No. Those three are where we have the deepest specialist teams, but the operating system behind them is built for any considered purchase. Mercedes-Benz, Modibodi, gummi, Dulux, the Australian Computer Society and SuperPark are all clients outside the core three.
What makes a category a good fit for The Garden?
A decision that takes time. If your customers research, compare and involve other people before they buy, the gaps between media, creative, CRM and follow-up are where you lose them, and closing those gaps is what we do. Impulse-purchase retail with a two-minute decision is a weaker fit.
How do you get up to speed in an industry you have not worked in?
We start with your data: what people search for, what they ask on the phone, where leads stall in the CRM. The first weeks of any engagement are spent mapping the real customer journey before we change the media plan, so the strategy is built on your buyers rather than on assumptions from another category.
Can you work inside regulated categories like finance and insurance?
Yes. We work with financial services and insurance brands including Heartland Bank, iSelect and Resilience Insurance. Creative and claims are reviewed for compliance before they run, audiences are built on intent rather than sensitive attributes, and reporting ties spend to applications and policies.
What results should a business outside the core three expect?
The same kind we report everywhere: a number your finance team recognises. gummi saw a 260% increase in purchases, Mercedes-Benz a 200% increase in test drive requests through social, the Australian Computer Society 322 new members in the first 10 months. Every engagement starts by agreeing which number we are moving.
What our clients say
Our reviews
Our clients love our work in beyond. Here's what working with The Garden feels like.
The Garden has a unique offering that allows ACS to scale what we do from a media and advertising standpoint through to lead management and closing new business for us. Their services are professional and their use of cutting-edge technology and digital marketing best practice is combined with market-leading account management and client services. I have nothing but good things to say about The Garden, and anyone considering using an agency to augment their marketing would benefit from working with the team.
Based on 47 reviews
Talk to us
Tell us about your category.
Whatever you sell and however long it takes to sell, tell us the number that matters.