From manual enquiries to an automated engine that books itself
- Client
- SuperPark
- Industry
- Beyond
- Solutions
- Marketing Technology
- Region
- Australia
Total influenced deals closed
$122,000+
Main CTA conversion rate from the email campaign
47.5%
Emails sent that influenced deals
4,731
The challenge
Without a centralised platform, tracking leads and interactions was guesswork, and manual enquiry handling meant delays and missed opportunities. SuperPark needed the customer journey managed as a system: captured, routed, nurtured and converted without a human having to remember every step.
Our solution
We implemented HubSpot as the CRM, fully integrated with SuperPark’s Roller booking system, so customer data, interactions and bookings flowed into one place. Automated workflows created and assigned tickets for enquiries, turning slow manual triage into fast, organised responses.
Email became the engagement engine: behaviour-driven campaigns targeting leads by journey stage. The welcome campaign engaged new leads at a 9.60% click-through rate, behavioural campaigns triggered by user actions hit 8.32%, and the standout birthday campaign, landing two months before a child’s birthday, converted 32.5% of recipients on the main CTA.
The results
4,731 emails influenced deals worth more than $122,000, with the email campaign driving a 47.5% main-CTA conversion rate on website visits. Enquiries now get answered faster, routed correctly and nurtured toward bookings automatically.
From the team
Two things made a big difference. The way we automated enquiry management using Hubspot — customer questions were getting answered faster, and everything was routed where it needed to go. Also, the targeted birthday campaign. Sending emails at just the right moment paid off — our click-through rate hit 8.32%, and 32.5% of those people actually went through with the booking.
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