Automated nurtures for a family builder with a 40-year legacy

Burbank has built quality new homes across VIC, QLD, NSW, ACT and SA since 1983. The Garden implemented HubSpot Marketing Hub and built the automated nurture engine behind their lead engagement, from capture to conversion.

Client: Burbank Homes
Industry: Property
Solutions: Marketing Technology
Services: Marketing Automation, Integrations, CRM
Customer type: B2C
Region: Australia

CTR on the House & Land nurture email

28.15%

Open rate on the welcome series autoresponder

37.59%

Contacts reached via the Display Homes email

8,791

The challenge

Burbank’s lead flow needed automating end to end: capture from the website into one platform, segmentation strong enough to personalise at scale, and nurture journeys that could carry a long home-building decision without manual effort from the internal team.

Our solution

We implemented HubSpot Marketing Hub with custom properties and segmentation, automated lead capture from Burbank’s website, and designed a suite of dynamic, modular email templates matched to key stages of the buyer journey, personalised and brand-consistent at scale.

Two tailored nurture streams did the carrying: a five-part welcome series that alone influenced over 4,100 contacts, and a re-engagement series for dormant leads. A ClickHome integration streamlined lead flow with custom workflow rules and advanced data mapping, and real-time dashboards across nurture, email and website activity, with clear documentation, left Burbank’s team set up for the long term.

The results

The House & Land nurture email hit a 28.15% click-through rate, the welcome autoresponder opened at 37.59%, and the Display Homes email reached 8,791 contacts, with the welcome series driving form fills and contributing to appointment conversion.

What our clients say

From discovery to strategy and execution, The Garden supported the integration of HubSpot into multiple areas of our business. Navigating challenging APIs and working at pace, the partnership was underpinned by a common goal to get our integration live. We appreciate the hours and support.