Lead generation, by the numbers
Pre-launch leads for Coronation's Mason & Main
1,396
Profiling rate on that pre-construction pipeline
64%
Leads in three months for Oak Tree's Coffs Harbour village
116
New members in 10 months for the Australian Computer Society
322
Made in Sydney
A Barangaroo address, a national engine.
Our Sydney team works from 1 Sussex Street, Barangaroo, close enough to walk to most of the developers, providers and institutions we serve. Behind them sits the full Garden engine: media, creative, technology and an in-house call centre qualifying leads and booking appointments straight into your CRM.
Sydney lead generation has its own physics: tighter corridors, higher price points and buyers who compare harder. Campaigns here are built around qualification first, because in this market an unqualified lead costs more than anywhere else in the country.
Barangaroo office, local accountability
Phone-qualified, CRM-booked leads
15 years in high-consideration categories
What's included
Everything a lead has to travel through.
Lead generation fails in the gaps between suppliers, so we run every step as one system.
Media strategy & planning
Google Ads & Performance Max
Meta & paid social
Programmatic & display
Landing page design
Conversion rate optimisation
Lead profiling & scoring
Marketing automation & nurture
CRM integration- Phone qualification
Appointment setting
Attribution & reporting
Industries
Lead generation for the decisions people take slowly.
We specialise in high-consideration categories, where a lead is the start of a months-long journey rather than an impulse.
Property
Land estates, volume builders, apartments and commercial. JG King Homes cut CPL 25% in a fortnight; Frasers Property returned 8,283% ROAS.
Aged Care
Home care, residential and retirement living. Lifestyle Communities took 5,891 leads to 100+ sales at a 44.6% lower cost per sale.
Education
Universities, RTOs and TAFEs. A 12-year partnership engineers 10,000+ annual leads for Kangan Institute.
Not for Profit
Regular giving, appeals and events. World Vision grew child sponsorships 267% year on year.
New South Wales proof
Sydney results we can put a number on.
Pre-construction lead generation for Coronation Property's Mason & Main: 1,396 sales-ready leads at a 64% profiling rate.
Pre-launch lead generation for Oak Tree Coffs Harbour: 116 leads in three months, 68.1% profiled, 7.65% conversion across Facebook and Google.
A full-funnel membership campaign delivered ACS 322 new members in 10 months, 68 signed up directly on the phone with The Garden's call centre.
How The Garden rebuilt Australian Unity Home Health's search program: branded search up 180%, calls up 60% and form leads up 160% year on year.
Our solutions
One accountable partner. Every capability you need.
Lead generation performs best when the whole system behind it belongs to one partner. These are the four pillars doing the work.
Media & Performance
Reaching the right people, in the right place, with measurable return, planned, bought and optimised as one connected system.
Creative & Content
Ideas and assets that cut through, produced at the speed of the feed and engineered to convert.
Marketing Technology
The connected backbone of lifecycle, automation and CRM that turns activity into compounding growth.
AI & Agentic Solutions
AI and agentic systems engineered to close the gap between insight, execution and optimisation.
Sydney lead generation questions, answered.
What does lead generation cost in Sydney?
Sydney auctions are the most contested in the country, so we quote against your category and corridors rather than a rate card. The proof we point to: Coronation’s Mason & Main built a 1,396-lead pre-construction pipeline at a 64% profiling rate, so the sales team only worked genuine buyers.
What makes a lead "qualified"?
A qualified lead has answered the questions your sales team would otherwise burn a call on: timeframe, budget, finance position, location intent. Our campaigns profile 64% to 80% of leads before handover, and our in-house call centre can qualify by phone and book appointments directly into your CRM.
Do you run the whole funnel or just the ads?
The whole funnel. Media, creative, landing pages, profiling, nurture, CRM and phone follow-up run as one system, because leads are usually lost between suppliers rather than inside one channel. One accountable partner owns the number end to end.
How fast can a Sydney campaign launch?
Discovery can start within days, and a focused campaign is typically live inside a few weeks depending on landing page and CRM requirements. Speed after launch matters more: our weekly loop ships improvements continuously instead of waiting for a monthly report.
Do you work outside Sydney?
Yes. The Garden has teams in Melbourne, Sydney and Auckland, and runs campaigns across Australia and New Zealand. Wherever the campaign runs, one accountable Client Partner owns the outcome.
What our clients say
Our reviews
Our clients love our Sydney lead generation. Here's what working with The Garden feels like.
Based on 47 reviewsTalk to us
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