Lead Generation Agency Melbourne

Leads your sales team can actually close.

Data-driven marketers that love sales? You found us. We’ll help you take control of your growth with the ultimate lead generation machine for your sales team.

Trusted by these big names

Reverse-engineered from your sales targets.

The Garden's media and performance team at work

Tell us your sales targets, your conversion rates, who you’re targeting, and what’s working today. We reverse-engineer the campaign from there: the channels, the offers, the landing pages and the budget all follow from the number you need to hit, not the other way around. That means no generic media plan and no vanity metrics. It also means we can tell you early what a lead should cost and how many your sales team can expect, and then report against exactly that.

  •  iconCampaigns built back from revenue
  •  iconCost-per-lead agreed up front
  •  iconReporting against your targets
  • Fill Your Pipeline

    We’ll fill your pipeline with high-quality leads. With dynamic audience targeting and full-funnel attribution, you’ll always know what’s driving conversions. Get real-time performance insights through our live dashboards, detailed monthly reports, and in-depth quarterly analysis.

  • Mobile First Landing Pages

    Our mobile-first landing pages combine creative thinking with data-driven copywriting to maximise conversion rates. With shorter content, faster load speeds, and the latest CRO principles, we ensure a seamless experience that delivers results.

  • Data & Insights

    Through our own CRO Vault, we test audience types, messaging, imagery, and formats-layering insights from our LeadTech platform to optimise for conversions. Real-time data and a test-and-learn approach ensure continuous performance improvement.

Quality over quantity, every time.

Inside The Garden's Melbourne studio

Volume is easy; volume your sales team thanks you for is not. Every campaign is built around qualification, so the leads that reach your CRM have the intent, the budget signals and the contact details to be worth a call. We tailor the conversion journey to your buyer rather than running one funnel for everyone, and we keep tuning it as the data comes in. Fewer, better leads close more deals and cost less to chase.

  •  iconQualified before they reach sales
  •  iconConversion journeys per audience
  •  iconTuned continuously on live data
  • We Don’t Do ‘One Size Fits All’

    Why does a consumer need your product? How is it different? Nailing the value proposition is key to success. We run a detailed three-stage briefing process to ensure we’re the hammer that hits that nail on the head.

  • Tailored Conversion Journeys

    If you’re creating a single campaign for everyone, you’re leaving money on the table. We like to go deeper. We create specific conversion journeys with a simple goal - right message + right channel = more leads.

What you get

Everything a lead generation engagement covers.

Here’s what goes into it:

Platforms we work with

Frequently asked questions

What channels do you use for your lead generation?

The channels we use for your lead generation campaign really depends on the audience as different channels are better suited to different audiences. In general, we run campaigns across Facebook, Instagram, YouTube, Google, Bing, LinkedIn, Tiktok, WeChat and Pinterest.

Do you offer fixed cost per lead or performance pricing...

We offer a fixed cost per lead product for the property market. We’re open to exploring fixed cost per lead campaigns and performance pricing in other industries. However, we usually stick to a transparent media model for most industries.

What makes your leads better than others?

We know that chasing leads that aren’t ready is frustrating and time wasting. That’s why at The Garden we are committed to providing high quality leads for our customers. We do this by pushing all our leads through our 8-step qualification process and ensuring all leads pass through SMS verification before being handed over to your sales team.

Will your lead generation compete with my other marketing...

No, we work with you to ensure our lead generation campaign complements your other marketing campaigns. One key piece of feedback we get from our customers is how useful our campaign insights into creative performance are for improving other channels and marketing campaigns.

How do I know if my lead generation campaigns are working?

Given all of our campaigns have real time reporting you will have 100% transparency on the performance of your campaign. It can take time to get lead generation campaigns humming. We focus on lifting the metrics that matter and our client service team work tirelessly to ensure we are squeezing all of the juice out of your lead generation budget to deliver you the results you want.

How much do your lead generation campaigns cost?

Our lead generation services start from $8,000 per month. The cost of your lead generation campaign will depend on your KPIs and your target sales, cost per sale and lead to sale conversion rate.

What makes your lead generation agency the experts?

We have been running lead generation campaigns for well over a decade, generating hundreds of thousands of leads for our customers and hundreds of millions of dollars in attributed sales. That history means the playbooks are proven, the benchmarks are real and the mistakes have already been made on someone else’s budget.

How can I track the performance of my campaign?

Our campaign team uses a number of tools to track the performance of our lead generation campaigns. We also have our own real-time reporting analytics platform, LeadTech Insights. This was built to give you easy access to the metrics that matter, and is particularly useful for property developers and agents.

Do you do more than lead generation?

Check out our full suite of digital marketing services including social media marketing, Facebook advertising, SEO, call conversion, market research, email marketing, marketing automation, CRM and customer journey mapping.

How long does it take to see results from a lead generation campaign?

The timeline for seeing tangible results definitely depends on factors such as your industry, target audience, and channels being used. But since lead generation campaigns are live, real-time, and constantly being monitored and optimised, we can typically start to see the first results take shape within a week.

What our clients say

Our reviews

Our clients love our Lead Generation. Here's what working with The Garden feels like.

The Garden devised a smart strategy for finding new clients by providing an extensive and thought-out plan for lead generation. This has helped our company increase our sales volumes, which has enabled us to move into the top 4 builders in South Australia. We highly recommend The Garden if you are looking for a tech savvy professional lead generation company, that can not only boost your leads volumes, but increase your sales numbers.
Dimitri PeppasBusiness Development Manager Metro Homes SA
4.9 star ratingBased on 47 reviews
The Garden's media and performance team at work

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Speak to George about Lead Generation today