An embedded HubSpot partner for a scaling marketing team

UNE Partnerships needed its marketing automation streamlined: manual lead assignment, gaps in referral tracking, and technical work overflowing the internal team. The Garden embedded as an extension of their marketing team, with the dedication of a full-time employee.

Client: UNE Partnerships
Industry: Education
Solutions: Marketing Technology
Services: Marketing Automation, CRM, Integrations
Region: Australia

The challenge

Manual lead assignments slowed response times, data tracking gaps hid where leads actually came from, especially from key partners, and the technical workload had outgrown the team. Scaling operations needed precision without adding headcount.

Our solution

An in-depth audit of the HubSpot setup pinpointed the inefficiencies, then targeted optimisations rebuilt the machine: automated workflows routing enquiries by type and course interest, third-party software adding advanced distribution and scheduling-based routing, and lifecycle updates with prompt follow-ups keeping every lead moving. Refined reporting finally revealed lead origins across all referral sources, with time-based routing improving response-time reporting for sales associates.

Customised training sessions, covering workflows, reporting tools, lifecycle management, and content and operations hub advisory, equipped the internal team to run HubSpot independently and sustain the gains.

The results

Faster response times through automated assignment, full visibility into lead referral sources, and a more efficient team freed from manual tasks: operational precision that scales, sustained by a team now trained to own it.

What our clients say

The Garden's expertise helped us streamline our systems, automate processes, and enhance data accuracy. Our team is now equipped to handle leads more efficiently, thanks to their support and training.