Wiring Deakin's new application portal into Salesforce and Marketo

The integration had to let one-to-one marketing trigger from an individual prospect’s progress through one or multiple applications, scale across Deakin’s enormous course catalogue, and increase the conversion of quality prospects through timely, relevant communications. Getting the data flow wrong would mean automation that talked past its applicants.

Our certified experts analysed Deakin’s Marketo and Salesforce instances in production and sandbox, tested the front-end portal, and mapped how data should flow between the three, along with the data, process and trigger updates needed.

A Current State Workshop mapped the existing flow in LucidChart; a Future State Workshop produced the blueprint for a clear, simple applicant journey, including new features like velocity scripting. The recommendations that followed covered Marketo background forms to track prospect activity without disturbing registration, Munchkin and Mouseflow tracking to measure the portal experience, the integration changes needed to measure applicant progress accurately, and a reworked application-journey nurture that let every student be contacted at a cadence set by their own behaviour.

Deakin received a detailed future-state process chart with clear documentation of every step: a blueprint the university could execute independently for long-term success, with early stakeholder buy-in on both sides keeping the proposed solution grounded in the real current state.