One HubSpot instance for a school that spans the globe
- Client
- Crimson Global Academy
- Industry
- Education
- Solutions
- Marketing Technology
- Services
- Marketing Automation, CRM, Integrations
- Customer type
- B2C
- Region
- Australia
Influenced closed-won deals within the first four months
$100M+
Of closed-won deals (3,663) influenced by marketing campaigns
46%
Marketo nurture emails migrated across 4 regional programs
46
The challenge
Discovery workshops mapped the scale of it: a legacy CRM with an 8-tier entity relationship model connecting leads, contacts, accounts and opportunities, a complex quoting process spanning four currencies, and a Marketo nurture ecosystem global enrolment depended on. Everything had to move to HubSpot without disrupting a school in session across every timezone.
Our solution
The new framework used HubSpot custom objects for instalments, deal splits, payments and multi-touch attribution, with automated regional routing across ANZ, Japan, LATAM, EMEA and North America enrolling contacts into the right sales sequences, and a multi-currency quoting system handling NZD, AUD, USD and GBP with automated exchange rates.
The migration recreated 46 highly specialised emails across one global and three regional nurture workflows, using a modular, mobile-first master template with smart modules serving dynamic content by location and language. Automation closed the loop: closed-won workflows generating instalment records, guardians associated to payments with automated reminders, Meta, Google and LinkedIn ads integrated for unified ROI reporting, and lifecycle statuses updating themselves. Dashboards, documentation and tailored sales training landed with the rollout.
The results
Within four months of go-live, the implementation had influenced more than $100M in closed-won deals, with marketing campaigns influencing 46% of all closed-won deals (3,663 of them). A scalable global enrolment engine, automating quoting, payments and regional routing in a way that future-proofs CGA’s growth.
From the team
This project required replicating a highly complex existing marketing automation and CRM ecosystem inside a unified HubSpot instance. By engineering custom objects and deeply integrated workflows, we didn't just migrate platforms. We also built a scalable global enrolment engine that automated quoting, payments, and regional routing in a way that future-proofs CGA's growth.
Featured case studies
Our measure of success is yours.
Persona-driven Marketo personalisation helped Curtin University win AMI Marketing Team of the Year, with real student advice matched to each prospect.
Salesforce, Marketo and status-based nurtures turned BAA's spreadsheets into an engine: 900+ call-backs and 76% of registrations email-influenced.
Four automated nurture journeys drove 150+ applications and 47+ confirmed enrolments for genU Training, with a 63.68% click-to-open best.
From webinar series to lifecycle program: 23% of registrants became applicants, with 40,000 contacts nurtured and a brand launch delivered.