Mobile-first, dark-mode-ready templates the Mirvac team can edit themselves
- Client
- Mirvac
- Industry
- Property
- Solutions
- Marketing Technology
- Region
- Australia
Increase in click-through rates, from 1.74% to 2.16%
24%
The challenge
The existing templates were inconsistent, lacked a human touch, and had no adaptive elements for readability and accessibility across devices and viewing modes. Every layout change required deep technical work, which slowed campaigns and locked the marketing team out of their own tooling.
Our solution
Working closely with Mirvac’s team inside Salesforce Marketing Cloud, we designed templates that carried the brand while staying functional everywhere, often finding creative routes around platform limitations. Extensive adaptive testing tuned the suite across light and dark modes and devices.
Content blocks gave Mirvac the flexibility to modify layouts, integrate brand elements and adjust designs without technical assistance, while the platform’s capabilities were leveraged for dynamic content and interactive elements.
The results
Click-through rates rose 24%, from an average of 1.74% to 2.16%, and Mirvac’s team reported the customisation itself as a win: templates they can adapt in-house, supporting campaigns without a development queue.
From the team
The new templates enable Mirvac to deliver more impactful and targeted email campaigns. Our approach not only delivered tangible results but also empowered the client with the knowledge and tools to continue leveraging Salesforce Marketing Cloud effectively for future email marketing endeavours.
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