A sales-ready pipeline for Brunswick's considered developer

The campaign had four jobs: maximise pipeline efficiency from prospects already aware of the Neometro brand, drive enquiry from audiences who weren’t yet, provide a rich testing ground for messaging and creative, and generate the data-driven insights Neometro could carry into its wider marketing strategy, all against a shifting property market.

LeadTech ran Facebook and Instagram advertising alongside search, with carousel posts, stories and newsfeed placements testing creative executions. A unique messaging strategy tracked each phase of the project, from launch teaser through to now selling, with product types, messaging and stock availability kept accurate as the market moved.

Social activity lifted brand awareness enough to grow branded search on Google, widening the prospecting pool, while branded and non-branded SEM captured high-intent buyers. The data capture strategy identified where each prospect sat in their journey, tailoring positioning and creative to every audience, channel and funnel stage, and the CRM and marketing automation platform turned it all into a seamless communications and sales process.

LeadTech drove over 18% of Nine Wilson Ave sales, from 1,004 leads delivered, 50,148 nurture emails sent, and an average of 10 explicit data points captured on every lead: a launch supported from first teaser to settled sale.