Two thousand calls in a peak enrolment crunch

Southern Cross University: enrolments boosted 11% by calling

Southern Cross University hit a peak enrolment period needing to lift acceptance rates on offers, with outreach resources stretched thin. The Garden's call centre stepped in with a targeted calling campaign built to give every prospective student the attention a decision this big deserves.

Client: Southern Cross University
Industry: Education
Solutions: Media & Performance
Region: Australia

Calls made

2000+

Offers extended

1700+

Conversion rate

11%

The challenge

SCU had the offer structure in place but couldn’t connect with prospective students in a timely manner. The university needed a partner who could reach these individuals, and persuade them to proceed with enrolment: a blend of strategic communication, thorough knowledge of SCU’s processes and a highly personalised engagement approach.

Our solution

Our team learned to navigate SCU’s CRM and worked hand in hand with the enrolments team, acting as a seamless extension of the university. The campaign moved fast: 478 calls successfully placed in the first two weeks alone, each conversation personal enough to help a prospective student make an informed decision about their future.

The results

More than 2000 calls made, more than 1700 offers extended and an 11% conversion rate, boosting enrolment numbers when SCU needed it most, and building the process knowledge to integrate seamlessly on future campaigns.

From the team

This was a truly collaborative campaign, as we learned how to navigate SCU's CRM and worked cohesively with the enrolments team to deliver optimum conversion rates. What's exciting is that this has now given us the tools to assist the SCU team with future campaigns, allowing us to integrate seamlessly with their processes.