Lead generation and local trust for a Geelong RTO

VFA Learning, a seasoned Geelong-based RTO, wanted two things at once: intensified lead generation for its Nursing course with a high conversion to enrolment, and a brand awareness campaign cementing its presence in Geelong. The Garden's campaign delivered 926 leads at a $38.73 CPL.

Client: VFA Learning
Industry: Education
Solutions: Media & Performance
Region: Australia

Leads generated

926

Overall cost per lead

$38.73

Conversion rate

9.12%

Users directed to landing pages

10,158

The challenge

Attract regional leads willing to travel to the Geelong campus, at an affordable cost per lead and ultimately cost per registration, while showcasing the breadth of VFA’s course offering with Nursing in the spotlight and building trust with locals along the way.

Our solution

A dedicated Unbounce landing page for the Nursing course enabled real-time monitoring and split tests on imagery and copy, pairing with Google and Meta advertising in a dual-channel approach. Meta emerged as the volume driver, contributing 65% of leads, while Google delivered a compelling $33.52 CPL for a well-rounded mix.

Optimisation never stopped: a meticulous campaign retro identified top-performing assets, new overlays kept creative fresh, video creative was championed with engaging story ads, and Meta lead ad forms were reactivated on performance insights.

The results

The campaign generated 926 leads at a $38.73 cost per lead and a 9.12% conversion rate, directing 10,158 highly relevant users to the landing pages: increased Nursing leads, a solid brand footprint in Geelong, and the balance of regional reach and cost efficiency VFA asked for.

What our clients say

I genuinely want to extend my appreciation to your team for their exceptional effort. The outstanding results speak volumes about your collective commitment to delivering the best outcomes for us. It doesn't go unnoticed, and I truly value the hard work and dedication.