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Marketing Technology

CRM, marketing automation, integrations and the systems underneath compounding growth.

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Marketing TechnologyBest Practices When Measuring Email PerformanceDiscover what makes a successful email campaign by filtering through the right metrics and applying the best practices to help drive engagement…10 Oct 20227 Min Marketing TechnologyHow to Easily Increase Your Lead to Appointment Conversion RateLearn how to improve your lead to appointment conversion rate. Tips for converting leads to sales via a call centre and enhancing…11 Sep 20225 Min Marketing Technology10 Ideas to Make Your Email Marketing More EffectiveIs your email marketing not performing? Check out 10 email marketing ideas to improve your results and make this an effective channel…30 Mar 20226 Min Marketing TechnologyPardot or Marketing Cloud: Which Is Right for You?Use our checklist guide to compare marketing automation tools and decide whether Pardot or Marketing Cloud is right for your business.17 Jan 20225 Min Marketing TechnologyHow to Start Segmenting Your DatabaseSegment your customer database to drive hyper personalisation in your marketing and to better understand the stage of the sales funnel leads…4 May 20202 Min Marketing TechnologyBook More Sale AppointmentsSet the tone for your customer experience and drive more sales appointments by using autoresponders in your email marketing campaigns.5 Nov 20191 Min Marketing TechnologyConnecting Salesforce CRM & Paid MediaIntegrating CRM platforms like Salesforce with your paid media channels—Google Ads, Facebook and LinkedIn—helps us improve our keyword conversion.23 Sep 20197 Min Marketing TechnologyFinding Sales Ready Leads In Your DatabaseSales ready leads are the holy grail - and they’re not always walk-ins. Find potential buyers of today in your database with…23 Aug 20191 Min Marketing TechnologyClimbing the Wall – Email Navigation into ChinaDiscover how to navigate China’s digital landscape with expert email marketing strategies designed to engage, convert, and retain Chinese audiences.13 Mar 20194 Min Marketing TechnologyBeyond Conversion: IEAA Marketing & Recruitment Forum 2018User-generated advertising and marketing automation are more aligned than you might think when it comes to student recruitment strategies.6 Sep 20185 Min Marketing TechnologyOptimising Toward the Lowest Cost Per SaleFind out how you can start optimising towards the lowest cost per sale. Mike and Marina talk ways to use existing data…30 Aug 20182 Min Marketing TechnologyWhat’s New: Google Adwords DFSA ExplainedDemographic For Search Ads has launched in Australia. So what are the advantages and disadvantages of this new targeting tool?27 Feb 20182 Min

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