Reigniting a commercial launch that had gone quiet

Bedros on Bailey is an architectural gem in the heart of Southport: 38 state-of-the-art commercial units, launched in October 2022 by Harcourts Coastal Commercial. With 25 units still on the market and three to four enquiries a week, the campaign needed a restart with intent.

Client: Harcourts Coastal Commercial
Industry: Property
Solutions: Media & Performance
Region: Australia

Increase in lead enquiry

400%

Conversion rate in the first month

9.58%

Profiling rate for first-month leads

65%

The challenge

Advertising commercial real estate is a different beast to retail. Six months of roughly three to four enquiries per week fell far short of Harcourts’ target of an average of four sales per month, and the market’s prevalent project delays meant buyers needed trust as much as they needed information.

Our solution

We built the campaign around a database of high-intent, ready-to-purchase leads: price point leveraged in the advertising to pre-qualify owner-occupiers and investors, and timely “construction has commenced” messaging creating urgency while establishing legitimacy in a delay-prone market.

Our multi-channel approach paired Meta prospecting audiences, later seeding custom lookalikes, with branded search targeted between Hope Island and Broadbeach. A conversion-based landing page drew on the property’s key selling features and captured additional profiling data, deepening the audience picture for later messaging and giving sales agents the context to personalise every follow-up.

The results

From the revamped campaign’s November launch: a 400% increase in leads, an average of 20 high-quality prospects per week, a 9.58% first-month conversion rate and 65% of leads profiled. Stronger than anyone anticipated.

What our clients say

We are absolutely thrilled with the outstanding results delivered by The Garden. In just a month since the launch of our revamped campaign, we've witnessed a remarkable surge in both the quantity and frequency of high-quality leads. The campaigns executed by The Garden not only prove to be highly effective but also boast an impressive aesthetic appeal. With this success, we eagerly anticipate the start of our next campaign with them.