Proving demand for an off-the-plan precinct before construction

Early off-the-plan marketing leans on CGI and positional copy, so conveying the pillars of the brand and the precinct vision carried the whole campaign. The offering spanned studios to three-bedroom apartments from $400,000 to $1,000,000, which meant capturing high-intent leads across a wide audience and qualifying them hard.

We leveraged the reputations of Coronation Property and architects Woods Bagot alongside the precinct’s prime location, going to market multi-channel: Facebook built brand awareness with a broad suite of static, animated and video assets mixing positional and retail messaging, while Google captured leads with a more immediate purchase timeline. All traffic landed on a unique conversion page built to control the ecosystem and qualify prospects.

As the project moved through construction phases, we kept evolving: multi-variant landing page testing from October 2021, later returning to A/B splits for more precise scaling, and dynamic hero content personalising the journey from ad to page. Sales team feedback fed straight back into optimisation so inbound volume stayed high-quality.

1,396 leads delivered at a 64% profiling rate and 6% overall conversion, kick-starting the sales process for the precinct and handing Coronation a qualified database before construction began.