Automating the apply-to-admit journey, domestic and international
- Client
- Curtin University
- Industry
- Education
- Solutions
- Marketing Technology
- Region
- Australia
Of all accepted offers influenced by this program
60%
Email open rate
80%
Click rate
34%
The challenge
Curtin needed its Marketo nurtures aligned to the apply-to-admit process, with external expertise on configuration, campaign logic and automation strategy. A lack of integration between offer management, CRM and marketing automation forced manual work and made real-time personalisation impossible, exactly when applicants needed timely, clear prompts to complete applications and accept offers.
Our solution
We mapped the admissions journey in LucidChart, business logic and Marketo logic side by side, then built incrementally: automated workflows for domestic and international applicants covering application submission, offer conversion and offer deadline reminders, with email templates revamped to Curtin’s brand guidelines and user acceptance testing at every stage.
Marketo’s webhook API connected the university’s CRM to the automation platform, so campaigns fired on real application and offer status. Tokens, Velocity scripting and segmentation-based dynamic content personalised every message, while revised copy sharpened clarity and urgency.
The results
The program influenced 60% of all accepted offers, with emails opening at 80% and clicking through at 34%. Un-submitted applications fell, staff efficiencies improved as campaign logic ran itself, and applicants got a personalised journey from application to acceptance.
What our clients say
The Garden team were an integral part of our project. The key resources from The Garden embraced this experience and were valued project members. Their willingness to respond to requests, changes and queries promptly and often pro-actively, whilst delivering high quality outcomes which contributed to the overall success of the project. Success of the project meant something to the team and they were a delight to work with.
Featured case studies
Our measure of success is yours.
A Salesforce migration cut Traders in Purple's campaign production time 80%+, with email results nearly doubling industry benchmarks.
A ground-up Salesforce implementation for Sunkin: $150M+ pipeline managed, five lead sources integrated, 100% of data migrated.
HubSpot-Salesforce integration and automated nurtures influenced a $12M+ pipeline for Lincoln Place, with email near-doubling benchmarks.
Advanced nurtures across 12 Ingenia Lifestyle communities influenced 130+ opportunities and $500K+ in pipeline, with a 47.91% re-engagement open rate.