Customising a high impact usable Salesforce dashboard for Igniting Change

From cluttered CRM to confident, independent reporting

Igniting Change is a charity sparking big, positive change with people doing it tough in our communities. With a cluttered Salesforce and limited access to key insights, the team needed the platform made intuitive for members less familiar with it, and every essential piece of information easy to find.

Client
Igniting Change
Industry
Not for Profit
Solutions
Marketing Technology
Region
Australia

The challenge

Donor and partner relationships lived in a system carrying years of unused fields and redundant data, where critical insights on organisations supported, issues addressed and active supporters took real navigation skill to reach: exactly the barrier a lean charity team can’t afford.

Our solution

We stripped the platform back to lean and navigable, removing obsolete fields and redundant data, then customised what remained around Igniting Change’s actual network: tailored account fields capturing who each organisation supports and how they involve people with lived experience. Multiple account record types adjusted each account’s fields to its support type, and custom quick links put due diligence, annual and financial reports one click from every account.

The dashboard got the biggest upgrade: an organisation support graph visualising direct and catalysed support, an issues-supported breakdown, and an active supporters list by type, with custom reports, from organisations directly supported to project visits and attendees, pullable straight from the dashboard for faster, data-driven decisions.

The results

Igniting Change now enjoys a simplified, insightful interface that elevates impact reporting and transparency, with the team reporting drastically improved usability and a newfound confidence navigating their database independently.

What our clients say

Thank you for your support with our Salesforce platform. I really enjoyed working with you over the last few months. All the updated reports you shared with me look great!
Igniting Change

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