The call centre program that rebuilt a builder's public reputation

JG King Homes, Victoria's largest builder of steel-frame homes since 1985, wanted its reputation on Product Review to reflect the homes it actually builds. The Garden's in-house call centre went to work, turning happy customers into published reviews at scale.

Client: JG King Homes
Industry: Property
Solutions: Media & Performance
Services: Phone Sales, Facebook Ads, Google Ads
Customer type: B2C
Region: Australia

Product reviews generated between January 2024 and March 2025

266+

Reviews directly attributable to The Garden

168

Calls made by our call centre team

4,024

Five-star reviews in a single 24-hour period

8

The challenge

Reviews are where home buyers do their due diligence, and a builder’s rating shapes every enquiry that follows. JG King needed a systematic way to reach satisfied customers at the right moment and make leaving a review effortless, at a volume that would genuinely move the public rating.

Our solution

Our in-house call centre team ran the outreach end to end: 4,024 calls and 1,412 contacts with JG King customers, guiding each satisfied homeowner through to a published review. The conversion funnel from call to contact to confirmed review gave JG King full visibility of the program’s output.

The results

Between January 2024 and March 2025 the program generated more than 266 product reviews, 168 of them directly attributable to The Garden, including eight five-star reviews in a single 24-hour period, carrying JG King Homes to a 4-star rating on Product Review.

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