The call centre program that rebuilt a builder's public reputation
- Client
- JG King Homes
- Industry
- Property
- Solutions
- Media & Performance
- Services
- Phone Sales, Facebook Ads, Google Ads
- Customer type
- B2C
- Region
- Australia
Product reviews generated between January 2024 and March 2025
266+
Reviews directly attributable to The Garden
168
Calls made by our call centre team
4,024
Five-star reviews in a single 24-hour period
8
The challenge
Reviews are where home buyers do their due diligence, and a builder’s rating shapes every enquiry that follows. JG King needed a systematic way to reach satisfied customers at the right moment and make leaving a review effortless, at a volume that would genuinely move the public rating.
Our solution
Our in-house call centre team ran the outreach end to end: 4,024 calls and 1,412 contacts with JG King customers, guiding each satisfied homeowner through to a published review. The conversion funnel from call to contact to confirmed review gave JG King full visibility of the program’s output.
The results
Between January 2024 and March 2025 the program generated more than 266 product reviews, 168 of them directly attributable to The Garden, including eight five-star reviews in a single 24-hour period, carrying JG King Homes to a 4-star rating on Product Review.
Featured case studies
Our measure of success is yours.
Harcourts Coastal Commercial
A restarted campaign lifted enquiries 400% for Harcourts Coastal Commercial's Bedros on Bailey, converting 9.58% in the first month.
Strategic lead generation for Kirra HQ: 538 qualified leads, 12+ attributed sales, and the rest of the project sold.
A two-phased leasing strategy generated 99 first-month leads for Azure's build-to-rent terraces, converting Facebook at 9.37%.
Six years of customer-first lead generation for Mirvac's 5,000-lot Olivine community in Melbourne's competitive northern growth corridor.