A concierge between the internet and the sales team

The campaign targeted first-home buyers interested in new land in developing areas: generally 25 to 50, most likely married, motivated by design and price, and needing peace of mind through a daunting first purchase. Every internet lead deserved real attention, without wasting a sales agent’s hours finding out which ones were serious.

We integrated with Sherridon’s existing 1300 number and ran our own extension for sales-ready leads, calling all new enquiries within 2 hours, making three attempts across morning, afternoon and evening or weekend, then following the third miss with a click-to-call SMS. Qualified leads handed over instantly at call end, with hot handovers placing the lead on hold and transferring live to an available Sherridon agent.

Mid-campaign, the data reshaped the approach: Sherridon’s audiences resonated with emotional messaging, so the calling framework shifted to motivations and dreams, open-ended questions about where buyers saw themselves in a few years. Conversion focus moved from hard-booking appointments to warm transfers, letting agents set times themselves and ending timetable clashes.

Across six months of outbound calling, 1,020 leads were managed at a 70.29% average connection rate, peaking as high as 76.37%, converting at a 6.4% lead-to-sale rate and a 12.57% opportunity-to-sale rate: qualified buyers in front of the sales team, with the tyre-kickers already filtered out.