Everything ever made is now available at once, and the waking hours to spend on it are fixed. Audiences consume at the very top of their preferences and screen out almost everything else, which means your competition is the whole feed, not your category. This guide pulls together our session for marketing and brand leaders: why brands slide out of the frame without anyone noticing, how to tell whether yours is, and what to do about it.
What’s inside
- The more screens we have, the more we screen out. Why thresholds only drop for relevance.
- Brand Energy: potential and kinetic.
- Five moves for your next planning cycle. Stress-test the strategy, deserve attention rather than force it, measure momentum, and be multi-dimensional rather than an archetype from a book.
- Talk to the CFO in the language of assets. How to prove the brand is worth its line on the budget.
- Where your brand sits on the grid. Plus five things to take away.
Who you’ll hear from
- Peter Drinkwater, founder of House of Brand Group and author of Brand Energy
- Rebecca Tos, Chief Operating Officer of The Garden
- Nik Sproal, Head of AI & Intelligence at The Garden