One in two Australians never looks at the super account their retirement depends on. It is not apathy and it is not financial illiteracy. It is psychology, and it is specific. This guide covers our superannuation webinar: why members disengage, how the market has changed shape, and the three jobs for fund marketers who want to change it.
What’s inside
- The member who never looks. The three barriers, and what the psychology says to do about them.
- The market has changed shape. Members decide before they ever speak to a fund.
- Job one: create the problem. Make faraway money impossible to ignore.
- Job two: be the answer. The anatomy of a page AI keeps citing.
- Job three: arm the moment. Help, not homework, for the members you already have.
- Your next 30 days. Four moves in order, plus one AI shortcut.
Who you’ll hear from
- Zoe Mulcahy, Director of Integrated Strategy at The Garden, whose research the guide is built on
- George Glover, CEO of The Garden