A Meta-first funnel and HubSpot nurture grew World Vision Australia's child sponsorships 267% year on year. Here's how The Garden built it.
Coordinated international recruitment took Griffith University onto Snapchat and Instagram Stories, setting its digital direction.
Leading Australian university
A two-week calling sprint re-engaged a university's database: 1,935 students called, 123 course advisor appointments booked.
A five-phase digital strategy beat Kangan Institute's enrolment target by 7.55%, with Facebook driving 31% of semester enrolments.
The Avotar campaign took TAFE Queensland to school leavers on Snapchat and Instagram: 4.5 million impressions and a 10.37% Stories conversion rate.
A Salesforce migration cut Traders in Purple's campaign production time 80%+, with email results nearly doubling industry benchmarks.
A ground-up Salesforce implementation for Sunkin: $150M+ pipeline managed, five lead sources integrated, 100% of data migrated.
HubSpot-Salesforce integration and automated nurtures influenced a $12M+ pipeline for Lincoln Place, with email near-doubling benchmarks.
Advanced nurtures across 12 Ingenia Lifestyle communities influenced 130+ opportunities and $500K+ in pipeline, with a 47.91% re-engagement open rate.
A global HubSpot implementation for Crimson Global Academy influenced $100M+ in closed-won deals within four months of go-live.
HubSpot nurture automation for Burbank Homes: 28.15% CTR on the top email, 37.59% welcome open rate and 8,791 contacts reached.
HubSpot re-engagement nurtures for three retirement communities: 53% click rate, 50+ qualified leads influenced, three prospects now residents.
Safari Group
Automated Propertybase nurtures re-engaged 1,400+ dormant Mountain Oak leads and influenced an $899K NZD pipeline for Safari Group.
A 12-year partnership engineered Kangan Institute's acquisition engine: 10,000+ FY25 leads under $45 CPA, and the first TAFE to advertise on Meta.
Product-led floorplan creative delivers Golden Homes 35 sales-ready leads a month, with 60%+ converting and a shorter sales cycle.
Launching a premium over-55s village from a standing start: 29.24% Google Search conversion and 175k+ first-month brand impressions.
The Garden migrated 140k+ Simonds Homes records to HubSpot across five Hubs, with BPAY, DocuSign and every lead source wired in.
How The Garden rebuilt Australian Unity Home Health's search program: branded search up 180%, calls up 60% and form leads up 160% year on year.
KTQ Group
A three-stage release strategy took KTQ Group's Miles Residences past 85% sold before launch, on 498 enquiries and 800+ nurture requests.
A Marketo migration and 17 end-to-end nurtures for AVID Property Group, contributing to over $20M in sales across its developments.
A multi-channel, student-led acquisition campaign lifted ANU Crawford School applications 64% year on year, with offers up 24% and acceptances up 15%.
Video profiles and blogs built from real student stories revitalised Monash Online's digital presence, every asset approved without changes.
Quality-first campaigns generated 556 applications for genU Training in a year, spanning 4 states, 7 channels and 10+ courses.
A 12-week HubSpot implementation ended Mahercorp's data fragmentation, automating lead assignment, quoting and regional routing.
Salesforce, Marketo and status-based nurtures turned BAA's spreadsheets into an engine: 900+ call-backs and 76% of registrations email-influenced.
How The Garden's Marketo implementation gave JG King Homes personalised nurtures, lead scoring and a seamless marketing-to-sales handover.
Award-winning home builder
A full-funnel strategy with call centre conversion and automated nurtures delivered 4 sales in 2 months for a 25-year Melbourne builder.
Student-made content for Flinders Business School drew 3,000+ international leads in three months, with 35% meeting qualification benchmarks.
UGC and paid advertising broke WIRES' digital donation records: 10.87 ROAS against 1.8 the year before, with donation value up 227%.
Good To Play & Johnco Productions
E-commerce growth for toy company Good To Play: revenue up 22%, traffic up 26% and average purchase value up 17.5% across 2021.
Six years of customer-first lead generation for Mirvac's 5,000-lot Olivine community in Melbourne's competitive northern growth corridor.
SCU's move to Dynamics 365 delivered a 43.97% open rate and 4.57% CTR, beating education sector benchmarks on both counts.
The Garden's call centre generated 266+ product reviews for JG King Homes, lifting Victoria's largest steel-frame builder to a 4-star rating.
Custom landing pages and rebuilt campaign structures tripled Serenitas' Google conversion rates and cut CPL 55%, with half of all leads profiled.
Data-led segmentation cut Richmond by Wilshire's cost per sale 29% across 1,817 leads in Auckland's shifting market.
Digital advertising for The Grove in Tarneit returned 8,283% on ad spend and $34M+ in revenue for Frasers Property through the pandemic market.
Everyday creators beat influencers for Modibodi: 1.5M+ views on one TikTok, 2.5M+ across the channel, at about 30% lower cost.
Multi-channel nurturing revived BAA's dead database: withdrawn-lead registrations up 500%, with 72% of all registrations attributed to campaigns.
Cross-channel personalisation delivered 2,561 prospects and 308 deposits in 12 months for JG King Homes, with 47% of leads qualified for agents.
Four region-tailored video campaigns took the University of Wollongong's international recruitment to India, Bangladesh, South-East Asia and China.
A decluttered Salesforce with custom dashboards gave charity Igniting Change confident, independent impact reporting.
HC Progressive
A Salesforce implementation consolidated HC Progressive's solar sales, quoting and installation process onto one automated platform.
A pro-bono Salesforce reimplementation gave Children's Ground clean data, integrated platforms and a CRM its team runs independently.
A MAP audit, future-state journey map and phased maturity roadmap set Ingenia Lifestyle up to lift its lead-to-sale conversion rate.
A 5-step re-engagement campaign woke Walker Corporation's 10-year-old Wallis Creek database, converting at 47% on the landing page.
Paid and organic Meta marketing generated 980 leads in three months for Indi, Sydney CBD's first build-to-rent launch.
Meta and Google lead generation delivered NECA Education & Careers 593 leads and 69,188 landing page visits, plus a new brand book.
The breadcrumb technique lifted Kangan Institute's lead capture conversion 29% and cut conversion costs 25%.
From webinar series to lifecycle program: 23% of registrants became applicants, with 40,000 contacts nurtured and a brand launch delivered.
Device-first conversion optimisation lifted Mercedes-Benz test drive requests 200% from social and 20% on iOS mobile.
Salesforce, Pardot and Live Agent built Journal Student Living's automated sales engine before its first residence opened.
A Pardot implementation with progressive profiling lifted Adenbrook Homes' buyer data points 250% and keeps delivering 8% more sales opportunities.
Persona-driven Marketo personalisation helped Curtin University win AMI Marketing Team of the Year, with real student advice matched to each prospect.
A progressive profiling nurture delivered 144,550 emails at a 62% click-to-profile rate, unlocking $20M+ in sales for Adenbrook Homes.
A 360° acquisition strategy found the niche audiences for Deakin ManuFutures' three programs across paid, email and organic channels.
Lead scoring and call conversion drove 85 enrolments for Flinders University's new postgraduate ICT courses at a $3 CPL, borders closed.
Call-centre-managed live chat gave Adenbrook Homes 314 extra sales conversations, answered in under a minute and converting 25.96% to appointments.
Strategy-first Pardot automation for Porter Davis drove nurture click rates 97.68% above industry average, opens 45.49% above.
Safari Group
Educating a brand-new investment market: 77% profiling and an above-average conversion rate for La Quinta by Wyndham's Auckland hotel units.
Pre-construction lead generation for Coronation Property's Mason & Main: 1,396 sales-ready leads at a 64% profiling rate.
Data-driven lead generation delivered 5,891 leads for Lifestyle Communities and cut cost per sale 44.6% across a COVID-disrupted 2020.
The Garden mapped Deakin University's application portal into Salesforce and Marketo, so automation follows each applicant's real progress.
Neometro
LeadTech drove over 18% of sales for Neometro's Nine Wilson Ave launch, with 1,004 leads averaging 10 data points each.
UGC-led advertising and call-centre conversion registered 500+ Oxfam Trailwalker walkers at 33.6% below the cost target.
Wolfdene
Continuous optimisation cut Wolfdene's Brompton cost per sale 28.1% in ten months, with an 83% completed profile rate powering the sales team.
An end-to-end CX rebuild for Caydon delivered 48% profiling page conversion and 18% appointment page conversion through automation.
Search-only lead generation for Dulux's Do-It-For-Me service: clicks up 77% for 6% more spend, CTR up 50% and four straight months of CPL decline.
An off-market whisper campaign built Jinding's Broadstead database ahead of launch, profiling leads at 78% across a staged rollout.
Data-driven lead generation and conversion helped carry Metro Homes SA into South Australia's top 4 builders: 1,158 FY20 leads, 25.2% booking rate.
The 'It's time to reset' campaign grew SCU applications 42.86% year on year mid-pandemic, with conversions up 63.22%, double the campaign target.
Harcourts Coastal Commercial
A restarted campaign lifted enquiries 400% for Harcourts Coastal Commercial's Bedros on Bailey, converting 9.58% in the first month.
A dynamic re-engagement program hit a 41.04% open rate on Hader Institute's cold database, nearly double the industry benchmark.
Four automated nurture journeys drove 150+ applications and 47+ confirmed enrolments for genU Training, with a 63.68% click-to-open best.
Automated nurtures and Calendly routing untangled Purple Cow's sales process: 154,566 emails delivered with 38,411 opens.
Dual-channel lead generation delivered VFA Learning 926 nursing leads at $38.73 each, converting at 9.12%.
The creative strategy behind ANU's 2022 postgraduate brand campaign: two original concepts, video-led, outperforming the university's benchmarks.
Cross-channel recruitment for ANU's Master of Applied Cybernetics: 349 leads at $54.45 CPL, and 36% of all applications attributed to the campaign.
Six years as BAA's outsourced marketing team: registrations up 65% in 2023 at 25% lower acquisition cost, on an engine that compounds yearly.
A targeted calling campaign made 2000+ calls for Southern Cross University, extending 1700+ offers at an 11% conversion rate in peak enrolment.
After-hours and weekend calling lifted AIM's contact rates 19.8%, with two-way CRM integration keeping the handover seamless.
A centre of excellence scaled Frasers Property's organic content across 8 projects: 150 templates, 400+ assets, one consistent master brand.
Strategy, upskilling and four content pillars transformed Banyule Nillumbik Tech School's organic social, and left the team running it themselves.
Lead generation for Arcadia Group's La Dimora retirement resort: 330 leads at $150 CPL by month six, with search leads up 350% month on month.
Pre-launch lead generation for Frasers Property's Bradmill Yarraville: 150 quality leads in month one at a 17.44% conversion rate, no price revealed.
Real-time appointment setting converted 47.95% of Beachwood Homes' connected leads into sales appointments, booked live on the first call.
A full-funnel membership campaign delivered ACS 322 new members in 10 months, 68 signed up directly on the phone with The Garden's call centre.
Full-funnel LeadTech grew Marque Homes' Meta retargeting leads 280% and branded search leads 67% year on year, with 677 FY23 leads.
When Meta restricted third-party audiences, Salesforce-based lookalikes kept Mirvac's Everleigh converting at 8.98%, 124% above benchmark.
A video-first organic strategy grew Frasers Property Australia's national brand: engagements up 419%, impressions up 516% and followers up 37% YoY.
A two-phased leasing strategy generated 99 first-month leads for Azure's build-to-rent terraces, converting Facebook at 9.37%.
A HubSpot implementation with behaviour-driven email automation closed $122,000+ in influenced deals for SuperPark at a 47.5% CTA conversion rate.
Targeted calling reached 218 school music departments for Industri Education, with 76% of teachers responding positively.
Channel-native, video-first content lifted Study Melbourne's engagement 43.3% and post clicks 92.7% with international student audiences.
Embedded HubSpot support automated UNE Partnerships' lead assignment and referral reporting, with training to sustain it in-house.
A staged off-market content strategy for Jinding's Sora converted the profiling page at 83.33% and delivered 402 leads since September 2021.
Safari Group
Lead generation for Safari Group's luxury Queenstown development: 62.35% profiling, 2-hour lead response, and a sale in a niche market.
A customer-first Salesforce implementation reached 100% sales team adoption at JG King Homes and grew pipeline opportunities 28%.
Pre-launch lead generation for Oak Tree Coffs Harbour: 116 leads in three months, 68.1% profiled, 7.65% conversion across Facebook and Google.
Technical and content SEO grew Melbourne Polytechnic's organic traffic 72% year on year, beating the 15% target six months early.
Personality-driven Performance Max lifted gummi's purchases 260% and top impression share 88%, capped by their biggest sales month ever.
A three-year SEO growth strategy took Urban.com.au from 30,000 to 300,000 monthly users, ranking for 150,000 search terms.
Call centre qualification drove a 12.57% opportunity-to-sale rate for Sherridon Homes across 1,020 managed leads.
Strategic lead generation for Kirra HQ: 538 qualified leads, 12+ attributed sales, and the rest of the project sold.
Performance Max cut JG King Homes' CPL 25% in two weeks and became the channel delivering their highest share of financially qualified leads.
One unified brand story lifted The Hidden Sea's Meta reach 171% and engagement 146%, setting record month-on-month highs.
Academic and alumni UGC delivered 1,239 postgraduate law leads for ANU at $22.46 each, converting 13% of traffic.
Twelve months of data-driven experimentation drove a 9.56% lead-to-enrolment rate for Catalyst Education's RTOs, with CPL down 13%.
Six months of strategic organic social for Victorian government schools: Facebook reach up 338%, followers up 493.3%.
A TikTok pilot reached 274,000 young people for genU Training at $1 per complete view, generating 88 leads from an untapped demographic.
Automated Marketo workflows for Curtin's apply-to-admit journey influenced 60% of accepted offers, at an 80% open rate.
Student-made TikTok content took ANU's campus services to the students email couldn't reach: every video in the top 50% of industry performance.
Animated, video-first onboarding replaced text-heavy guides for RMIT's Informit Explore, built for librarians in schools and public libraries.
An optimised follow-up strategy converted genU Training's leads at 57.35%, qualifying 1,233 hot and warm prospects from 4,199 managed.
Rebuilt Salesforce Marketing Cloud templates lifted Mirvac's email click-through 24%, mobile-first, dark-mode ready and editable in-house.
A CRO and UX overhaul of the Equality Institute's LMS: clearer value proposition, social proof and conversion points tuned to the journey.
A Meta and Google campaign across six Asian markets: 1,379 leads at 6.47% conversion, with lookalike audiences boosting conversion volume 125%.
A strategic Marketo rebuild grew AgriFutures' marketable database 12.5% with web personalisation converting 4.5% better every month.
A 12-week HubSpot migration lifted ONEtoANOTHER's email engagement 31%, with autoresponders opening at 64.7%.
A same-day EOFY donor campaign for Children's Ground: 9,668 users reached in a week at $1.74 per click, with no pixel and no database.
Cooly Rocks On
A lean multi-channel campaign for Cooly Rocks On: 3.5M impressions, 85,000 website visits and a 50% branded search impression share.
Integrating organic social with paid campaigns at Frasers' Mambourin cut cost per lead 38.67% and lifted conversion 52.25%.
Major Events Gold Coast
An omni-channel campaign across Meta, Google and Spotify drove record attendance for Blues on Broadbeach, with 2M+ impressions and 847 leads.
A rebuilt Meta creative strategy lifted CG Spectrum conversions 194% in two weeks while cutting cost per lead 42%.
The Garden's Melbourne call centre converts 24% of JG King Homes' leads into appointment requests, with 104 sales following qualification in FY21.
Adding Performance Max to JG King Homes' strategy grew lead-to-sale rate 51% year on year while cutting cost per sale 24%.
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